Which?

Marketing Manager (Acquisition )

London, UK (Hybrid)

£48K/yr – £55K/yrMid LevelPermanent

Posted 2 months ago

Job Summary

Lead multi‑channel acquisition efforts to grow Which? Wills and Legal services, using data-driven insights to improve member engagement and year‑on‑year growth.

  • Plan and roll out paid and earned media campaigns
  • Mentor Marketing Executives and guide cross‑functional teams
  • Analyse GA4 data to steer decisions

Job Description

Responsibilities

  • Creating and rolling out plans across paid and earned channels to achieve sales and revenue targets
  • Working with teams to develop the Which? Wills and Legal services and support year-on-year member growth
  • Using data to understand our members better and spot chances for future activity
  • Building marketing content and improving online journeys to boost engagement and sales
  • Managing and supporting two Marketing Executives to help them grow and succeed

Requirements

  • Multi-channel marketing background with a proven ability to improve sales through paid media, including Paid Search, Paid Social and Programmatic campaigns
  • Strong data skills and experience using GA4 to analyse performance and guide decisions
  • Experience managing projects from start to finish and presenting insights to colleagues and senior teams
  • Creative thinking combined with a data-informed approach to testing and improvement
  • For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

Preferred

  • For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

Benefits

  • 35 hour working week
  • Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
  • Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
  • Annual Award (depending on employee and company performance)
  • Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
  • A discretionary death in service benefit provision equivalent to six times your annual salary
  • Free access to Which? member content and free access to Which? money & legal helplines
  • Free wills for all Which? employees, plus, partners of employees can make their will at cost price
  • Discount site Pluxee which offers large % off every day shopping and holidays
  • Work from (almost) anywhere" for 4 weeks of the year policy

Salaries

Posted range

£48K/yr – £55K/yr

Taken straight from the job posting.

See all Which? salaries

Marketing Manager (Acquisition )

Which? · London, UK · Hybrid