Senior Account Based Marketing Manager
RevenueCat
UK (Remote)
In-houseFull-timeSenior level5+ years exp.
13 days ago
Marketing Manager - Account Based Marketing (ABM) 12 Month Fixed Term Contract
London, UK (Hybrid)
£50K/yr – £55K/yrMid LevelContract
Posted 5 weeks ago
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Job Summary
Own ABM engine for strategic accounts with 1:1 and 1:few programmes aligned to ICPs and buying committees, turning sales priorities into multi-channel campaigns.
- Own ABM strategy: 1:1 and 1:few programs aligned to target accounts and sectors.
- Sales and CRM integration: segment, engage, nurture, and report with a scalable process.
- Campaign mastery: multi-channel execution across email, LinkedIn, paid media, events, and direct outreach to drive pipeline.
Job Description
- Design and execute highly targeted 1:1 and 1:few ABM programmes for strategic accounts and account clusters
- Build account-specific marketing strategies based on ICPs, buying committee insights, market intelligence and commercial priorities
- Partner closely with Sales to understand account priorities and translate them into effective marketing programmes
- Work alongside the CRM Manager to develop segmentation, account engagement tracking, nurture journeys and reporting frameworks
- Create and execute multi-channel campaigns across email, LinkedIn, paid media, events, direct mail, content and sales outreach
- Develop tailored messaging, content and engagement strategies for priority accounts and sectors
- Analyse customer data, buying signals, account engagement and market trends to inform campaign strategy and optimisation
- Track, measure and optimise campaign performance, pipeline contribution and ROI
- Establish scalable ABM processes, documentation and best practices that can grow with the business
- Demonstrable hands-on experience running true account-based marketing programmes, including 1:1 and/or 1:few ABM campaigns
- Proven experience designing and executing ABM programmes from account selection through to campaign strategy, execution, optimisation and measurement
- Experience building or scaling ABM programmes within a growing or evolving organisation
- Experience working closely with sales teams to create and progress pipeline opportunities
- Strong understanding of B2B sales processes and complex buying committees
- Strong analytical capability and confidence using data to drive decisions
- Excellent project management, stakeholder management and communication skills
- Ability to manage multiple priorities while maintaining a high standard of execution
- Experience using account intelligence platforms such as Beauhurst, Cognism, Apollo, ZoomInfo or similar
- Experience using CRM and marketing automation platforms such (HubSpot preferred)
- Experience working alongside CRM, RevOps or Revenue teams
- A supportive, friendly, hard-working team.
- Quarterly team socials & get-togethers.
- Bring your pooch to work - we are a dog-friendly office.
- Take a half-day on your birthday.
- A mental health personal day.
- One paid charity day per year.
- 25 Days holiday per year (excluding Bank Holidays).
- £50 per month wellbeing allowance.
- Cycle to work salary sacrifice scheme £2000
Spacemade
Spacemade exists to revive the workspace as a hub for meaningful connections and new opportunities.We believe that real-world connections shape our personal and professional journeys in ways unmatched by digital networks and interfaces. This is why we are on a mission to cultivate 1,000,000 real-world social connections within our spaces. We have a bold vision: A new world of work where people flourish in the company of others, and each connection amplifies collective potential.As the UK’s fastest-growing flexible workspace operator, Spacemade delivers bespoke design, hospitality and value to workers, businesses and property owners.
