Responsibilities

• Build the go-to-market strategy
• Develop the end-to-end go-to-market strategy for a new Omaze proposition, from initial customer understanding through launch and scale.
• Define our priority audiences, their motivations and barriers, and the occasions that will drive participation.
• Define what this new product should stand for in customers' minds, how it should differentiate itself and how it should relate to the wider Omaze brand and product set.
• Develop the brand positioning, messaging architecture and creative platform that can build recognition, relevance and desire over time.
• Determine how the new proposition should relate to the broader Omaze brand and existing product portfolio - including driving incrementality
• Partner with Product, Commercial, Analytics and Research teams to shape decisions around the customer experience, offer and proposition.
• Build a clear acquisition and retention strategy, identifying the channels, messages and customer journeys most likely to drive sustainable growth.
• Translate strategy into measurable objectives, combining brand and commercial KPIs.
• Lead every campaign

Requirements

• Significant experience in consumer marketing, brand, growth or integrated marketing roles.
• Experience taking a new proposition, product or category from early-stage concept through launch and growth.
• Strong customer and commercial instincts: you can move comfortably between qualitative customer insight, proposition development and quantitative performance data.
• A strong understanding of how brand building and customer acquisition work together to create sustainable growth.
• Experience developing positioning, messaging, customer segmentation and integrated brand and marketing strategies.
• Strong experimentation instincts and experience using data to improve marketing performance over time, without becoming overly dependent on short-term performance signals..
• The ability to lead complex cross-functional work without needing direct reporting lines.
• Excellent briefing and communication skills, particularly with creative and channel specialists.
• Comfort operating in ambiguity and building processes where none yet exist.
• The judgement to know when something needs deep analysis and when it simply needs to get done.

Benefits

• Generous stock options scheme
• 25 days annual leave PLUS Bank Holidays
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
• Enhanced family leave policies
• Life assurance of 4x your salary
• DEI Statement We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.