Own end-to-end marketing program delivery: translate strategy into lifecycle campaigns, set creative direction, schedule and supervise delivery, and align with sales while measuring impact.

• Campaign orchestration: translate positioning into campaigns and assets for multiple segments
• Lifecycle planning: structure sequenced programmes across acquisition, growth and retention
• Delivery and governance: manage the marketing calendar, workflows, budgets, and cross-functional delivery
• Acquisition, growth and retention initiatives: plan and deliver marketing initiatives that support customer acquisition, account growth and retention
• Team leadership: line-manage the internal marketing team and provide day-to-day leadership across marketing activity
• Workflow systems: establish clear marketing workflows, planning processes and delivery standards
• Cross-functional coordination: coordinate internal teams and external partners to ensure marketing activity is delivered effectively
• Programme sequencing: plan and structure marketing programmes into sequenced lifecycle reinforcement activity
• Campaign development: plan and deliver integrated marketing campaigns with concepts that translate priorities into initiatives
• Briefing and assets: prepare clear briefs and lead the development and delivery of materials across teams and partners