Responsibilities

• Your job is ultimately to help create growth.
• That means understanding the customers the business wants to win, finding intelligent ways of getting in front of them and turning marketing activity into conversations, opportunities and pipeline.
• You’ll own Activity across:
• B2B demand generation and campaign execution
• Account-based marketing and target-account engagement
• Positioning and messaging
• LinkedIn, email and digital campaigns
• Content and thought leadership
• Website and landing pages
• Customer stories, case studies and testimonials

Requirements

• You’ll probably have experience in B2B marketing , ideally within fintech, SaaS, financial services technology or another complex B2B environment.
• Built and executed campaigns
• Generated demand or contributed to pipeline
• Worked on account-based marketing
• Partnered closely with a B2B sales team
• Turned complicated products into simple propositions
• Written strong commercial content
• Used data to decide what is and isn’t working
• Built landing pages, email campaigns or sales collateral
• Used AI or automation to increase your output

Preferred

• Start-up or scale-up experience would be useful, but it isn’t essential.