Responsibilities

• Own marketing analytics across channels
• Produce weekly marketing performance updates
• Maintain channel-, country-, campaign-, and audience-level dashboards
• Investigate anomalies and surface trends
• Translate raw performance data into clear narratives
• Build and maintain attribution models
• Analyse ROAS, CAC, LTV, retention, and payback by channel/country/campaign/segment
• Quantify the financial impact of marketing decisions
• Partner with Finance to align attribution to revenue recognition
• Identify opportunities across countries, segments, channels, landing pages, and messaging
• Proactively monitor anomalies and flag before spend is wasted
• Recommend reallocation of budget toward higher-ROI surfaces
• Document and track recommendations through to adoption
• Partner with Growth and Marketing on experimentation and budget allocation
• Define measurement plans for new campaigns before launch
• Support landing-page experimentation and conversion analysis
• Quantify experimental lift post-launch

Requirements

• 2+ years of experience as a Marketing Analyst, Growth Analyst, or similar
• Marketing analytics tooling: Google Ads, Meta, GA4, and ideally lifecycle/email platforms
• Strong SQL and behavioural analysis skills
• Deep understanding of CAC, ROAS, LTV, and attribution
• Commercial mindset - focus on revenue impact, not vanity metrics
• Excellent async written communication - we are remote-first

Nice to have

• Prior experience in fintech, prop trading, or D2C SaaS
• Incrementality testing experience
• International / multi-market analytics experience
• Familiarity with affiliate / partner attribution models