Responsibilities

• The freelancer will review the Gallery's existing website content and provide a structured audit that supports content migration and future content strategy.
• Completing a full inventory of existing website content.
• Assessing content quality, relevance and performance.
• Identifying content suitable for migration to the new website.
• Identifying outdated, duplicated, low-value or underperforming content that should be merged, rewritten or removed.
• Reviewing available analytics data to help inform recommendations, including user engagement and content performance.
• Considering accessibility, readability and SEO throughout the audit.
• Working with the Marketing team and digital partners to agree recommendations.
• Project Deliverables: A complete content inventory of the existing website; a prioritized content audit with recommendations for each page or content type; a migration plan identifying content to migrate, archive, rewrite, merge or remove; recommendations to improve content quality, structure, accessibility and search performance; a handover session with the Marketing team to present findings and answer questions.

Requirements

• Experience in website content audits, content strategy or digital content management.
• Content strategy, digital editing or SEO copywriting.
• Managing and auditing website content within the WordPress CMS.
• Content inventories, SEO optimisation and readability analysis.
• Auditing content against WCAG 2.1/2.2 AA accessibility standards.
• Using GA4 or similar analytics platforms to inform content decisions.
• Basic understanding of HTML and CSS.
• Experience in the arts and cultural sector is advantageous but not essential.

Preferred

• Experience working within the arts and cultural sector would be an advantage but is not essential.