Responsibilities

• Marketing Delivery & Brand Management – Plan, manage, and execute marketing activity across our franchises in line with brand guidelines and compliance standards
• Marketing Delivery & Brand Management – Ensure consistent and premium brand representation across all digital and physical touchpoints
• Content Creation & Digital Presence – Develop and deliver engaging, high-quality content across websites, social media, paid channels, and manufacturer platforms
• Content Creation & Digital Presence – Maintain accurate and compelling vehicle listings, offers, and digital assets
• Content Creation & Digital Presence – Create dealer generated content for all media platforms.
• Product Placement & Promotion – Strategically position our vehicles across all marketing channels to maximise exposure and customer appeal
• Product Placement & Promotion – Coordinate product placement across digital platforms, including homepage features, social campaigns, and paid media
• Product Placement & Promotion – Lead in-showroom product presentation, including vehicle displays, POS materials, and promotional zones
• Product Placement & Promotion – Organise External product placements, arrange bookings, model focuses, decals for vehicles, brand event kits, brand ambassadors.
• Product Placement & Promotion – Notify all relevant management of bookings and set up instructions
• Product Placement & Promotion – Collaborate with sales teams to highlight priority models, new launches, and high-margin products
• Product Placement & Promotion – Ensure alignment between online presentation and physical showroom experience for a seamless customer journey
• Campaign Planning & Execution – Support and deliver integrated campaigns including new vehicle launches, seasonal promotions, and aftersales initiatives
• Campaign Planning & Execution – Coordinate dealership events, sponsorships, and local marketing activity to enhance community engagement
• Performance & Insights – Monitor campaign performance, analysing digital metrics, website traffic, and lead generation
• Performance & Insights – Provide insight-driven recommendations to continuously optimise marketing effectiveness
• Performance & Insights – Utilise manufacturer, CRM, and Auto Trader reporting to inform strategic decisions
• CRM & Customer Engagement – Support CRM activity, including email campaigns, lead nurturing, and customer communications
• CRM & Customer Engagement – Enhance customer journeys through targeted messaging and data-driven segmentation
• Internal & External Collaboration – Work closely with dealership leadership, sales teams, manufacturers, and external partners to deliver aligned marketing outcomes? and act as a key point of contact for brand compliance and campaign approvals?

Requirements

• Proven experience in a marketing, digital, or content-focused role
• Strong understanding of digital channels, social media, and online customer behaviour
• Excellent communication and copywriting skills
• Highly organised with the ability to manage multiple projects simultaneously
• Strong attention to detail and commitment to brand excellence
• Proficiency in Microsoft Office and tools such as Canva, Meta Business Suite, and Google Analytics

Preferred

• Automotive or multi-site retail marketing experience
• Experience working within manufacturer brand frameworks
• Knowledge of SEO, paid media, and content management systems
• Experience with CRM platforms and customer lifecycle marketing

Benefits

• Holiday Allowance – Enjoy 22 days of annual leave plus bank holidays, with extra days added the longer you stay with us.
• Pension Scheme – We contribute to your future with company-backed pension support.
• Exclusive Employee Schemes – Take advantage of our discounted car purchase programme and Cycle to Work scheme after completing your probation.
• Wellbeing Support – Through our partnership with Menable, a specialist service for the automotive sector, you’ll have free access to confidential coaching, wellbeing check ins, and referral support where needed.
• Health Benefits – We provide complimentary eye tests and flu vaccination vouchers to help you stay healthy year-round.
• Event Perks – As proud sponsors of Bristol Bears Rugby we offer a limited number of free tickets to each game for our colleagues.