Responsibilities - Strategic Roadmap Support: Support the Senior Marketing Manager in executing the long-term marketing strategy for existing large practice partners (6+ employees), helping deliver the roadmap that drives engagement, client adoption, and revenue growth. - Customer Journey Delivery: Assist in optimising the end-to-end journey for partners who joined prior to the current calendar year, ensuring a seamless, high-quality experience that encourages long-term retention. - Commercial Performance: Help execute high-impact marketing initiatives and reactive campaigns designed to deliver step-changes in partner performance and tier progression. - Multichannel Communication: Support the communication schedule and BAU engagement activity, utilising audience segmentation to deliver tailored, relevant messaging across all channels. - Sales Enablement: Help empower the BDM (Business Development) and Key Accounts teams by preparing and providing the segmented messaging, collateral, and campaign support required to deepen partner relationships. - Campaign Execution: Assist in managing the campaign lifecycle, contributing to idea generation, delivering project milestones to agreed deadlines, and working within allocated budgets. - Voice of the Partner: Actively build an understanding of the large practice segment, staying informed on market trends, competitor positioning, and the specific challenges faced by UK accountancy and bookkeeping practices. - Data-Driven Support: Work with qualitative and quantitative data to monitor campaign performance (ROI) and provide actionable insights that support future campaign optimisation. - KPI Tracking: Support the tracking and reporting of growth, revenue, and engagement targets for the large practice segment. - Product Coordination: Assist in gathering partner feedback and lifecycle needs to feed back to the Product team, ensuring product updates are well-integrated into marketing plans. Requirements - Experience building and developing communication plans to increase customer engagement and strengthen relationships, ideally in a SaaS environment. - Have good knowledge and experience of B2B marketing strategy and principles - Understanding of designing and implementing multi-channel customer conversion & retention campaigns. - Demonstrable ability to create programmes of activity and then deliver on those plans. - Excellent analytical skills, comfortable with data analysis and understanding of multi-touch attribution models. - Track record of testing and optimising marketing activity and strategies. - Able to track and understand campaign analytics to derive insights. - Able to process new or emerging concepts and information outside your domain, alongside leading a multi-disciplinary group. - Experience working with CRM systems to manage and report on campaigns, ideally Salesforce. - Degree qualified, or with a professional qualification in marketing, or demonstrable experience. - Proven experience managing and working collaboratively with multiple internal stakeholders across different business areas. - An understanding of brand principles and how it can be flexed for different target audiences. Nice to have - Paid media experience (LinkedIn, Meta, Google) would be an advantage. - An understanding of brand principles and how it can be flexed for different target audiences. - Hands-on experience and knowledge of paid media best practices (LinkedIn, Meta, Google) would be an advantage. Benefits - We believe in a strong work-life balance, we don’t work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams. - 33 days holiday (and an extra day for each year you're with us) - Flexible/hybrid working - Private health care - Life assurance - 5% matched pension contributions - Summer 4 day weeks (giving you 8 additional days off!) - Buy-as-you-earn share schemes - Sabbatical leave (unpaid) - Cycle to work scheme - Wellness webinars - Focused learning time and learning budgets - Volunteering day - Find out more about our benefits package here! - Tempted to apply? Read about the hiring process for this role so you know what to expect.