Responsibilities

• Develop and implement comprehensive digital marketing campaigns across SEO, email marketing, social media, search engines, and website platforms to increase brand visibility and customer engagement.
• Create compelling content tailored for both B2B and B2C audiences, ensuring consistency with brand guidelines and messaging.
• Manage and optimize social media channels, Google Ads campaigns, and website updates to maximize reach and performance.
• Monitor and analyze campaign KPIs, preparing reports to measure success and identify areas for improvement.
• Support the planning and execution of events, product launches, and sales initiatives, coordinating marketing efforts to ensure successful outcomes.
• Collaborate with the sales and product teams to align marketing strategies with business objectives.
• Stay updated on digital marketing trends and tools, continually seeking innovative ways to enhance marketing efforts.

Requirements

• The ideal candidate will possess a relevant marketing degree or equivalent qualification.
• Prior experience in managing digital campaigns across multiple platforms such as social media, Google Ads, and content management systems is essential.
• Strong copywriting skills, analytical abilities to monitor KPIs, and a proactive approach to learning and development are highly desirable.
• Candidates should be highly organized, creative, and capable of working independently while collaborating effectively within a team.

Preferred

• A good understanding of the manufacturing industry or B2B/B2C marketing strategies will be advantageous.

Benefits

• excellent training programs
• clear progression pathways
• comprehensive benefits package
• pension schemes
• paid holiday allowances
• employee wellbeing initiatives