Responsibilities

• Support the delivery of high-profile marketing campaigns that promote Manchester as a leading destination for investment across key sectors and international markets.
• Assist with the planning, promotion and delivery of investor and delegation visits, working closely with Invest Manchester’s Business Development teams.
• Manage and support B2B social media campaigns, including content scheduling, monitoring performance and measuring campaign effectiveness.
• Produce, distribute and promote digital communications, including newsletters, to increase audience engagement and subscriber growth.
• Maintain marketing databases and CRM systems, ensuring accurate data management and reporting.
• Coordinate the development and distribution of marketing collateral across digital, print and video channels.
• Collate and analyse campaign performance data, including web statistics, event attendance and engagement metrics, to support evaluation and reporting.

Requirements

• Excellent planning, organisational and project coordination skills.
• Strong written, verbal and interpersonal communication skills.
• Experience managing social media campaigns for a B2B audience across paid and organic channels.
• Good budget management skills, including supplier liaison, cost control and budget monitoring.
• Experience using CRM databases and marketing management systems.
• Strong awareness of business trends, market developments and commercial opportunities.
• Proficiency in Microsoft Office applications, including Excel, PowerPoint and Word.
• A professional qualification in Marketing, Communications or a related discipline, or equivalent experience.