Responsibilities

• Brand: Keep consistency within Gillman and Soame’s core brand values, tone, and visual identity across all customer-facing assets (website, social media, email, print, etc.).
• Campaigns and Email Marketing: Develop, execute, and optimise multi-channel campaigns (email, social, paid, organic) to drive conversion.
• Segment audiences and personalise messaging to improve open rates, click-through rates (CTR), and conversion rates.
• A/B test subject lines, CTAs, and content to refine performance.
• Report on campaign ROI, identifying insights and recommendations for future iterations.
• SEO, Content and Design: Create and optimise landing pages, blog posts, and marketing collateral.
• Conduct keyword research and implement on-page SEO best practices (meta tags, headers, internal linking) to improve organic search rankings.
• Design on marketing materials (social posts, brochures, presentations) using brand guidelines.
• Social Media: Manage and grow Gillman and Soame’s presence on LinkedIn (B2B) and Instagram (D2C and B2B), tailoring content for each audience.
• Build and nurture a community of school relevant personas, parents, and partners through engaging, value-driven content.

Requirements

• 2+ years of marketing experience in D2C and/or B2B.
• Marketing generalist mindset: Comfortable wearing multiple hats and adapting to evolving priorities.
• Strong content marketing and storytelling skills: Ability to craft SEO-optimised narratives for diverse audiences.
• Data-driven decision-making: Proficient in analysing metrics (GA4, CRM reports and more) to optimise campaigns.
• Proactive and autonomous.
• Growth mindset: Curious, resourceful, and always seeking to learn and improve.
• Hands-on CRM experience.

Preferred

• HubSpot knowledge and/or certification
• Canva or designing tools (Adobe Suite, Figma)
• Brevo or other email marketing tools.
• E-commerce platform like Shopify (extra points for this one)
• SEO/SEM knowledge: Basic understanding of technical SEO, backlinking, and paid search strategies.
• Project Management: Ability to juggle multiple deadlines.