Responsibilities

• Develop and implement marketing plans that support the objectives of the Group and its individual businesses.
• Manage and develop digital marketing activity across websites, social media platforms, email communications and other online channels to increase visibility, engagement and lead generation.
• The role includes creating high-quality content for a variety of audiences, including website content, social media posts, customer newsletters, case studies, project spotlights, press releases, award submissions and internal communications.
• Take ownership of website performance, supporting SEO improvements, content optimisation and user engagement. They will work with external partners where required to manage PPC campaigns and maximise return on investment.
• The role will be responsible for producing customer-facing marketing collateral, including brochures, sales presentations, capability statements, service guides, proposal support materials and other business development resources.
• Support customer communication initiatives and develop marketing campaigns aligned to growth objectives and strategic priorities.
• Work closely with operational teams to identify successful projects, customer stories and examples of best practice that can be transformed into compelling marketing content.
• Help strengthen the Group's employer brand by supporting recruitment marketing initiatives and showcasing the culture, people and values that make EFT Group a great place to work.
• Monitor and report on campaign performance, website analytics, digital engagement and marketing effectiveness, using data to drive continuous improvement.
• Identify opportunities to enhance the Group's brand presence through industry events, networking opportunities, award entries, partnerships and community engagement initiatives.