• Develop and deliver the overall marketing strategy
• Set, track, and work to an approved budget
• Manage relationships with marketing agencies
• Analyse marketing performance and report on ROI
• Manage PR and create press releases to achieve maximum news coverage
• Manage digital marketing channels (inc. website, social media, and online listings)
• Manage our communication calendar for customers, healthcare professionals, charities, and partners
• Manage Bluebird Care brand to ensure all activity reflects our premium standards
• Create engaging content and marketing materials, including the design and production of professional collaterals
• Co-ordinate events and community engagement activities

Requirements

• Proven experience in marketing, preferably within health & social care or a service-led sector
• Strong digital marketing skills (inc. SEO, AEO, and content management systems)
• Experience in PR, design and content creation
• Strong analytical skills
• Excellent written and creative skills
• Ability to work strategically while delivering hands-on tasks
• Commercial awareness and budget management skills
• Full UK driving licence and access to a vehicle (business use)
• Right to Work in the UK

Nice to have

• A marketing qualification is desirable but not essential

Benefits

• Competitive salary
• Flexible working options
• Pension contribution
• Health & wellbeing programme (up to £1,000/yr cashback)
• Blue Light Card and vehicle repairs scheme
• Ongoing professional development