Responsibilities

• Plan, execute and manage marketing campaigns from concept through to completion, ensuring activities align with business objectives and deliver measurable results.
• Create engaging marketing content across a variety of formats, including blogs, case studies, email campaigns, social media content, video content and website copy.
• Manage and optimise paid social campaigns across LinkedIn and Meta, monitoring performance and making data-driven recommendations to improve results.
• Contribute to lead generation and brand awareness initiatives at both national and local levels, helping to drive enquiries across multiple brands and territories.
• Support franchisees with their local marketing activity, providing guidance, practical support and training on marketing tools, tactics and best practices.
• Build, test and optimise landing pages to improve user experience, increase conversion rates and support campaign objectives.
• Assist with website management, making content updates and improvements that enhance user experience, engagement and search visibility.
• Support the planning, scheduling and management of social media activity across multiple platforms, helping to grow audiences and increase engagement.
• Monitor, analyse and report on marketing performance, identifying opportunities to improve campaign effectiveness and maximise return on investment.
• Design and produce a range of marketing materials, including brochures, leaflets, advertisements, presentations, exhibition materials and other sales support resources.

Requirements

• Previous experience in a marketing or content creation role.
• Strong knowledge of Paid Social, Google Analytics, Email and Content Marketing.
• Proficiency in Adobe Photoshop, Microsoft Office suite (Word, PowerPoint, Excel), and WordPress platform.
• Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Demonstrated analysis skills to interpret data insights into actionable strategies.
• Effective communication skills in English, both written and verbal, with the ability to present ideas clearly.
• Organised with excellent time management skills to handle multiple projects simultaneously while meeting deadlines.

Preferred

• Professional marketing qualification or degree level preferred. Aspray will support further development for the right candidate.

Benefits

• Private Medical Insurance following probation.
• Company events
• Company pension
• Free parking
• On-site parking
• Private medical insurance