Marketing Director: Travel Non-Profit - Volunteer at Yule Travel Group CIC | City of Edinburgh, Edinburgh, UK

Marketing Director: Travel Non-Profit - Volunteer

City of Edinburgh, Edinburgh, UK (Remote)

Salary Not AvailableSenior Level3+ years expVolunteer

Posted 3 months ago

Job Summary

Own dual-audience brand strategy and lead the marketing engine for a social enterprise that funds global impact, balancing aspirational consumer storytelling with professional B2B recruitment while maintaining radical transparency.

Brand Governance: align two distinct voices (B2C and B2B) and relentlessly avoid greenwashing or charity language.
Content Operations: guide a remote content creator through asynchronous briefs and clear approvals, minimizing meetings.
Campaign & Tech Enablement: design high-level campaigns that fund impact and adopt AI/tools to scale output.

Job Description

Brand Guardianship Oversee the distinct voices of our B2C retail arm and our B2B incubator. Ensure we communicate with radical transparency, completely avoiding 'charity-guilt' and corporate greenwashing.
Asynchronous Leadership Guide our B2C Content Creator via weekly async briefs. You will review and approve content efficiently without getting bogged down in endless Zoom meetings.
Campaign Strategy Design high-level campaigns that sell mainstream travel experiences while clearly explaining how those bookings fund our global impact.
Tech & AI Adoption Strategically use modern digital tools and AI content assistants to scale our output efficiently.