Responsibilities

• Own annual recruitment targets and translate them into clear plans, milestones and team responsibilities.
• Prioritise established student audiences, college relationships and applicant interest, strengthening the reasons students choose Dancebox.
• Improve conversion throughout the recruitment journey, including enquiry to application, audition attendance, offer acceptance and enrolment.
• Understand why students choose Dancebox or competitors, using feedback to improve messaging, follow-up and the applicant experience.
• Align recruitment plans with programme capacity, entry standards and organisational priorities.
• Lead the Admissions Manager, Performances, Outreach & Events Manager, and socials / marketing team.
• Set clear objectives, deadlines and performance expectations, ensuring staff understand their responsibilities and follow through.
• Maintain a coordinated recruitment and marketing calendar covering outreach, content, events, auditions and applicant communications.
• Run focused team meetings, track progress, resolve obstacles and address missed commitments promptly.
• Coordinate contributions from academic and vocational staff, students and external suppliers.

Requirements

• Proven experience leading a marketing, admissions, recruitment or customer conversion function.
• Exceptional organisational skills, with evidence of coordinating people, priorities and deadlines effectively.
• A track record of improving conversion, recruitment or comparable commercial outcomes.
• Experience managing teams, setting expectations and holding people accountable for delivery.
• Strong understanding of persuasive communications, brand positioning and customer decision-making.
• Confidence using CRM systems, performance data and reporting to direct action.
• Excellent communication skills and the ability to build productive relationships across departments.
• A proactive, hands-on approach and the judgement to prioritise activity that will make a meaningful difference.

Preferred

• Experience in education, training or another service where customers make a considered commitment.
• Experience communicating with young people, parents and influential advisers.
• Experience coordinating social content, events and outreach alongside a structured conversion process.
• Dance or performing arts experience is welcome but not essential.