Responsibilities

• Advertising Management: Identify the best platforms to advertise our properties, using market research and analysis of the performance of platforms previously used
• Set up adverts and manage advert phasing where required, using market research and city knowledge to support decision-making
• Track and report on third-party advertising platforms, including return on investment (ROI) analysis, new platform opportunities, and listing performance
• Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change
• Audit advertising data quality within the CRM system
• Maintain and optimise all online advertising systems, including our website and Google Ads
• Keep internal tracking systems up to date and accurate
• Provide management reports on ROI and other KPIs
• Market Research: Analyse competitor listing strategy, pricing, and lease-up velocity
• Make recommendations for B&B's listing strategy and pricing

Requirements

• Must haves:
• Experience building data dashboards using analytics tools, and creating reports that summarise data in a way the wider team can understand
• Experience analysing large datasets and extracting key insights
• Experience using AI to optimise analytics and efficiency
• Advanced skills in Excel and Google Sheets (pivot tables, lookups, etc.)
• Experience managing data quality and reporting across multiple platforms
• Confidence presenting written and verbal data insights to non-technical colleagues and senior management
• A practical, flexible, hands-on approach
• Ability to prioritise and manage own workload, and communicate progress clearly
• Sharp attention to detail

Preferred

• Familiarity with major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) and an understanding of the student lease-up cycle
• Social scheduling tools, plus basic design skills (Canva, etc.) for social content
• Experience setting up and managing Google Ads and website traffic tracking

Benefits

• This is a fully remote role, with some travel required to our sites around the UK (expenses paid).
• We offer 25 days' annual leave, plus bank holidays and 8 discretionary company Christmas days.
• There is an auto-enrolment pension scheme.