Responsibilities

• The role - Your priority is to generate enquiries for new training work for Lighthouse Sustainability, and secondly, speaking opportunities for our founder, Emma. You will do it by running our day-to-day marketing across Linkedin and Instagram, the weekly Straight Talking Sustainability podcast, our website and The Beacon newsletter.
• What you will do LinkedIn & Instagram - Publish 2 to 3 company page posts a week: podcast episodes, course dates, case studies and short explainers.
• Monitor company page analytics, comments and messages and respond or flag warm leads within one working day.
• Straight Talking Sustainability podcast (weekly) - Support Emma in finalising show notes and profile image for every episode, and publish an episode page on the website.
• - Cut 2 short clips and 1 quote card from each episode, using Riverside (auto generated)
• - Schedule a promotion sequence for each episode on LinkedIn, mirror on Instagram and feature in The Beacon.
• - Send each guest a promotion pack with clips, a graphic and suggested post copy (fortnightly).
• Support for Emma's LinkedIn outreach - Build target lists of HR, L&D and sustainability leads in corporate firms, logged in HubSpot.
• - Target prospects via DM with a relevant hook: a podcast episode, a case study in their sector, or an upcoming course.
• - Work with Hayley to log BD outcomes and report monthly on replies and calls booked.

Requirements

• Experience 3+ years in a marketing role running social media and email outreach for a business, ideally B2B
• Marketing for a training, consultancy or professional services firm
• Writing Strong copywriting for web and social; able to write in someone else's voice; strong proofreading Ghostwriting for LinkedIn; case study writing; writing for HR or L&D audiences
• Channels Hands-on LinkedIn, including scheduling tools and analytics Instagram; LinkedIn advertising; short-form video editing
• Email, CRM and web Mailchimp or similar; WordPress; basic SEO HubSpot
• Design Experience with Canva Confident in Canva
• Data Can report on metrics and explain what to change as a result Experience tracking campaigns and leads
• Subject Genuine interest in sustainability and climate action
• Working style Self-directed, organised, works well remotely with light supervision Experience working autonomously in a small business
• NB. No degree or marketing qualification is required, experience and evidence of getting results are key.

Preferred

• Desirable
• Experience 3+ years in a marketing role running social media and email outreach for a business, ideally B2B
• Marketing for a training, consultancy or professional services firm
• Writing Strong copywriting for web and social; able to write in someone else's voice; strong proofreading Ghostwriting for LinkedIn; case study writing; writing for HR or L&D audiences
• Channels Hands-on LinkedIn, including scheduling tools and analytics Instagram; LinkedIn advertising; short-form video editing
• Email, CRM and web Mailchimp or similar; WordPress; basic SEO HubSpot
• Design Experience with Canva Confident in Canva
• Data Can report on metrics and explain what to change as a result Experience tracking campaigns and leads
• Subject Genuine interest in sustainability and climate action
• Working style Self-directed, organised, works well remotely with light supervision Experience working autonomously in a small business

Benefits

• - Home-based anywhere in the UK, with occasional in-person days. Travel expenses paid.
• - Up to 18.75 hours a week, worked flexibly around childcare and other commitments. Core hours 10:00 to 15:00 on agreed working days.
• - 25 days' holiday plus bank holidays, pro rata.
• - 5% employer contribution to an ethical pension.
• - Laptop and the tools you need for the role.
• - Carbon Literacy certification and a personal development budget.
• - 3-month probation period.