Responsibilities

• Help in developing and implementing our marketing strategy to grow attendances and increase match day revenue.
• Focus on supporter acquisition and retention – working across social media, email and other owned channels to communicate with the fanbase through graphics, videos, imagery and more.
• Manage the club’s social media channels, match day publications and official website – ensuring a regular stream of engaging and informative content covering written articles, video, graphics and imagery.
• Help build on the club’s highly regarded match day experience across digital and in person, contributing new ideas and suggestions to deliver memorable experiences.
• Support in the club’s commercial aims by assisting in securing new partners and delivering impactful activations.
• Attend all home and away fixtures to assist in providing coverage for club channels and handling on-site media requests from broadcasters and media.
• Oversee brand presentation across all channels – both internal and external.
• Use data and insight to evaluate marketing performance and to inform future decision-making.
• Maintain strong relationships with club partners, agencies and WSL Football.
• Collaborate with other internal teams to ensure the continued success of the club.

Requirements

• A bachelor’s degree in marketing, social media or a related field
• Proven experience in a marketing or social media role, ideally within sport or an entertainment-related field
• A track record in implementing campaigns that drive engagement or revenue
• Strong understanding of utilising social media and email marketing systems
• The ability to handle data to inform decision-making
• Strong knowledge of the Adobe Creative Suite (or equivalent)
• Knowledge of using a CMS (e.g. WordPress)
• Please note that the successful candidate will be required to complete FA Safeguarding Qualifications, an Enhanced DBS check and any other qualifications as required by the club or WSL Football.

Preferred

• A master’s degree in marketing or a related field
• A CIM-accredited qualification
• Experience of video editing and graphic design
• Experience of working in professional sport
• Knowledge of elite women’s football