Responsibilities

• Creating engaging content across digital channels including social media, websites, email marketing to support Northern Group’s brand, properties, developments, communities, and wider marketing objectives.
• Designing graphics, presentations and marketing materials using Canva and Adobe Creative Suite.
• Plan, schedule and maintain social media content calendars, monitor channel performance, engage with audiences, and report on content performance, audience insights and emerging trends to inform future marketing activity.
• Writing blogs, website copy and supporting with all written content, with a focus on SEO, audience engagement, brand awareness and wider business goals.
• Creating email marketing campaigns through Mailchimp, including email design and content, database segmentation, customer communications, and campaign reporting.
• Support with monitoring website & campaign performance, analyse user behaviour, conversion rates through Google Analytics, and contribute ideas for actionable insight.
• Support with the development and delivery of paid social advertising campaigns across Meta and LinkedIn, monitoring performance and optimising campaigns to maximise return on investment.
• Contribute ideas for marketing campaigns and content that support business objectives and audience growth.
• Gather supplier quotes, invoices, and project cost information to assist marketing campaigns.
• Support resident engagement initiatives, including giveaways and community campaigns, building relationships with local businesses, commercial tenants and community partners to deliver collaborations, promotions and enhance the customer experience.

Requirements

• Ideally at least 1 to 2 years’ experience in a marketing, content or social media role
• Degree level qualification in Marketing or related subject is desirable
• Driving licence is desirable

Benefits

• Company events
• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Sick pay
• Work from home