Responsibilities

• UK Social Media Content Planning
• Plan content topics for UK-facing channels, especially LinkedIn and Instagram.
• Create content ideas aligned with Blue Education’s premium brand positioning and target audiences.
• Build a regular content calendar around application cycles, education news, student milestones, events, partnerships and company updates.
• Identify the most suitable format for each topic, including LinkedIn posts, Instagram reels, carousels, website articles, short interviews and event content.
• Ensure all content reflects Blue Education’s academically rigorous, trustworthy and high-end brand identity.
• Write polished English-language LinkedIn posts, Instagram captions, website copy, blog articles, tutor profiles, case studies, event pages and short video scripts.
• Turn complex education topics into clear, credible and engaging content for parents, students, schools, tutors and education partners.
• Produce content around Oxbridge and G5 preparation, UK university admissions, private school admissions, academic enrichment, student outcomes and Blue Education events.
• Edit, proofread and refine content to ensure accuracy, tone consistency, grammar quality and brand alignment.

Requirements

• Essential
• - Minimum 2+ years of relevant experience in content creation, social media, marketing, communications, journalism, education marketing or a related field.
• - Excellent written English, with the ability to write accurate, polished and engaging copy.
• - Experience creating content for LinkedIn and/or Instagram.
• - Comfortable recording video content and coordinating simple filming.
• - Strong ability to adapt content for different platforms and audiences.
• - Good visual judgement, tone-of-voice awareness and attention to brand consistency.
• - Strong research, information-gathering and editing skills.
• - High attention to detail and ability to work independently without waiting for every idea or instruction.
• - Genuine interest in education, universities, student development or international education.

Preferred

• Bachelor’s degree or above in Marketing, Communications, Journalism, English, Education, Media or a related subject.
• UK university experience or strong familiarity with the UK education system.
• Experience in education, study abroad, tutoring, schools, universities or premium service industries.
• Experience writing website content, blog articles, interviews, case studies or long-form editorial content.
• Basic knowledge of SEO and website content management.
• Experience using tools such as Canva, CapCut, Adobe Express, Notion, HubSpot, WordPress, Mailchimp, Later, Hootsuite or similar platforms.
• Comfortable using AI tools for research, planning, drafting, repurposing and workflow efficiency, while maintaining human judgement and editorial quality.

Benefits

• Competitive base salary plus sales commission.
• Opportunities for continuous professional development
• An international and collaborative working environment.
• UK work visa sponsorship may be available for eligible candidates