Responsibilities

• UK Social Media Content Planning: Plan content topics for UK-facing channels, especially LinkedIn and Instagram. Create content ideas aligned with Blue Education’s premium brand positioning and target audiences. Build a regular content calendar around application cycles, education news, student milestones, events, partnerships and company updates. Identify the most suitable format for each topic, including LinkedIn posts, Instagram reels, carousels, website articles, short interviews and event content. Ensure all content reflects Blue Education’s academically rigorous, trustworthy and high-end brand identity.
• Content Writing and Copywriting: Write polished English-language LinkedIn posts, Instagram captions, website copy, blog articles, tutor profiles, case studies, event pages and short video scripts. Turn complex education topics into clear, credible and engaging content for parents, students, schools, tutors and education partners. Produce content around Oxbridge and G5 preparation, UK university admissions, private school admissions, academic enrichment, student outcomes and Blue Education events. Edit, proofread and refine content to ensure accuracy, tone consistency, grammar quality and brand alignment. Avoid generic education marketing language; content should feel specific, thoughtful and genuinely useful.
• Video Recording and Content Capture: Record short-form video content for LinkedIn, Instagram and website use. Coordinate simple filming sessions with tutors, consultants, students, academic leads and internal team members. Capture event footage, behind-the-scenes content, office moments, short interviews and speaker clips. Prepare interview questions, talking points and simple shot lists before recording. Ensure recorded content has clear audio, strong framing and suitable lighting. Work with editors, designers or freelancers to turn raw footage into final social assets. Advanced editing is not required.
• Website Content and Brand Storytelling: Support the development and maintenance of website content, including blogs, service pages, tutor profiles, success stories and event updates. Help improve how Blue Education communicates its expertise, services, results and values online. Turn student outcomes, tutor expertise and internal insight into compelling stories that build trust. Support SEO-friendly content creation where appropriate, while maintaining editorial quality and brand tone.
• Education and Trend Tracking: Track relevant updates around UK university admissions, Oxbridge, G5 universities, A-Level, IB, private schools and postgraduate applications. Monitor education-related conversations on LinkedIn, Instagram and other relevant UK-facing platforms. Identify timely content opportunities from deadlines, exam cycles, education policy, student milestones and industry discussion. Observe competitor and sector content, then identify opportunities for Blue Education to stand out rather than repeat standard education marketing formats.
• Internal Collaboration and Content Gathering: Interview academic leads, consultants, tutors, students and senior team members to collect stories and insights. Work with UK and China marketing teams to align message, timing and brand presentation where relevant. Collaborate with designers, editors and external freelancers to deliver high-quality content. Support events by preparing promotional content, capturing footage and producing follow-up content.

Requirements

• Minimum 2+ years of relevant experience in content creation, social media, marketing, communications, journalism, education marketing or a related field.
• Excellent written English, with the ability to write accurate, polished and engaging copy.
• Experience creating content for LinkedIn and/or Instagram.
• Comfortable recording video content and coordinating simple filming.
• Strong ability to adapt content for different platforms and audiences.
• Good visual judgement, tone-of-voice awareness and attention to brand consistency.
• Strong research, information-gathering and editing skills.
• High attention to detail and ability to work independently without waiting for every idea or instruction.
• Genuine interest in education, universities, student development or international education.

Preferred

• Bachelor’s degree or above in Marketing, Communications, Journalism, English, Education, Media or a related subject.
• UK university experience or strong familiarity with the UK education system.
• Experience in education, study abroad, tutoring, schools, universities or premium service industries.
• Experience writing website content, blog articles, interviews, case studies or long-form editorial content.
• Basic knowledge of SEO and website content management.
• Experience using tools such as Canva, CapCut, Adobe Express, Notion, HubSpot, WordPress, Mailchimp, Later, Hootsuite or similar platforms.
• Comfortable using AI tools for research, planning, drafting, repurposing and workflow efficiency, while maintaining human judgement and editorial quality.

Benefits

• Competitive base salary plus sales commission.
• Opportunities for continuous professional development
• An international and collaborative working environment.
• UK work visa sponsorship may be available for eligible candidates