Responsibilities

• Work closely with the Marketing team to implement the centre’s annual marketing business plan.
• Curate and publish engaging content from retailers, commercialisation partners, and community initiatives in line with target audiences.
• Manage retailer communications, brand promotions, and digital content opportunities.
• Support Marketing in creating marketing assets and collateral for campaigns, commercialisation, and CSR initiatives.
• Weekend social media cover will be shared on a rotational basis between this role and other members of the marketing team. The purpose of weekend cover is to monitor social channels for mystery shops, customer queries, and reputational issues (lieu time equivalent to a two-hour later start on a weekday agreed in advance).
• Build strong links with schools, colleges, and community groups through visits, presentations, and collaborative projects.
• Support with the centre’s staff volunteering programme, tracking and reporting activity.
• Support in chairing/ coordinating charity and CSR initiatives, ensuring alignment with the corporate responsibility strategy.
• Foster partnerships with local organisations and networks (e.g., Chamber of Commerce, local festivals, charities).
• Assist with reporting on community budgets and CSR achievements.

Requirements

• Minimum 3 years’ experience in marketing, digital, or community management
• Proven track record of delivering events and campaigns from concept through to completion
• Strong knowledge of digital marketing (social media, website CMS, CRM)
• Excellent communication skills, with the ability to build and maintain relationships with stakeholders at all levels
• Strong organisational and time management skills, with ability to handle multiple projects
• Budget management and reporting experience
• Flexibility to work evenings and weekends as required

Preferred

• Industry-recognised marketing qualification (CIM or equivalent)
• Experience in retail, leisure, hospitality, or destination marketing
• Knowledge of Lakeside’s local community and customer base
• Familiarity with creative tools (Canva, Adobe Suite) and social scheduling platforms