Kineton Manor Nursing Home

Marketing & Community Engagement Officer (Part-Time)

Kineton, West Northamptonshire, UK (On-site)

Salary Not AvailableEntry LevelPermanent

Posted 7 weeks ago

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Job Summary

Own the local community marketing machine for a care home, coordinating plans, campaigns, events and partnerships to drive admissions and occupancy.

  • Marketing plans and calendar management
  • Community engagement and stakeholder collaboration
  • Brand presence and lead conversion across digital touchpoints

Job Description

Responsibilities

  • Develop and deliver annual marketing plans
  • Manage campaigns and maintain a structured marketing calendar
  • Oversee website content and digital presence
  • Lead on social media, email marketing, and digital advertising
  • Improve SEO and online visibility
  • Design newsletters, brochures, and promotional materials
  • Create engaging photography and content campaigns
  • Monitor and manage online reviews (Carehome.co.uk, Google, etc.)
  • Track campaign performance and lead generation
  • Promote open days, events, and community activities

Requirements

  • Excellent communication and interpersonal skills
  • Strong IT and digital marketing skills
  • Confident working independently and engaging with the community
  • Creative, organised, and proactive approach
  • Ability to build relationships with diverse stakeholders

Benefits

  • On-site parking
  • Generous bonus scheme based on achieving key KPIs
  • Supportive and friendly working environment
  • Opportunity to grow professionally and develop your career
  • A varied role combining creativity, marketing, and community engagement