Responsibilities

• Community Engagement
• Help create community engagement plans, implement and deliver the plans, and contribute to the wider marketing strategy
• Deliver engagement and marketing communications to our communities which include:
• The Jewish community
• Our local communities
• The care industry
• Build & grow relationships with organisations such as synagogues and local community groups through communications, phone, email, meeting in person and using events
• Help grow brand awareness and demand of propositions to generate leads from the community either directly or by referral
• Deliver regular comms such as email newsletters and ad hoc communications
• Deliver strategic messages to our community to promote our brand, propositions and events

Requirements

• A “people person” who loves building new and varied relationships, meeting people face-to-face and is happy to pick up the phone
• Experience delivering effective B2C digital communications and campaigns via email, social media and web
• Experience delivering successful email communications with CRMs such as MailChimp or Microsoft Dynamics
• Copywriting skills and proven ability to engage audiences in order to deliver planned outcomes
• Experience producing marketing collateral
• Experience of briefing and managing marketing suppliers such as creative agencies, print production companies, and buying advertising media
• Experience of contributing to, and working from, marketing and communications plans
• Experience of collaborating on marketing and communications with external partners
• A great creative eye to ensure visually impactful comms and collateral
• Experienced at reporting on data from marketing comms and channels

Preferred

• Experience of marketing to and engaging a community, and experience of the Jewish community, or the healthcare community would be very useful
• CRM data management experience including segmentation & data tagging, and personalised comms
• Marketing, communications or business qualifications
• Media buying experience for advertising
• Experience and skills in Adobe Creative Cloud apps such as Photoshop, Indesign, Illustrator or Premiere or similar
• Experience managing of video production and photoshoots
• Experience of brand management
• Good photography and videography skills

Benefits

• 25 days annual leave plus bank holidays.
• Enhanced annual leave with length of service.
• Pension scheme with employer contribution.
• Life assurance, usually 1.5x salary after qualifying period.
• Enhanced occupational sick pay, subject to eligibility.
• Employee Assistance Programme.
• Perkbox / staff discounts.
• Subsidised meals, depending on site/role.
• Training and development opportunities.
• Long service recognition.