Responsibilities

• Media Strategy, Planning & Agency Management
• Agency & Timeline Oversight : Partner with external media agencies to manage end-to-end campaign timelines, media buys, and delivery tracking across European markets.
• Full-Funnel Campaign Strategy: Assist in shaping and executing ATL and digital media campaigns, ensuring alignment with regional business objectives.
• Creative Adaptation & Briefing: Write sharp creative briefs for agency partners and designers oversee asset adaptation to ensure media assets are optimised for target channels and delivered on schedule
• Campaign Performance & Analytics: Co-lead campaign post-mortems with media agencies, analysing performance metrics to extract actionable insights for future media allocations.
• Brand & Product Communications
• GTM Planning: support the organisation and coordination of owned channel launch plans, whilst supporting the wider European GTM strategy.
• Strategic Initiative & Creativity : Actively review campaign performance and market trends to pitch creative ideas, proposing strategic adjustments directly to brand teams.
• Project Tracking & Risk Mitigation: Monitor deadlines, identify bottlenecks, and proactively solve issues to keep launches on schedule alongside the Product Marketing Planner.
• Global Collaboration & Presentation: Facilitate smooth communication between Tokyo HQ, Sony Europe and European markets; prepare and deliver clear presentations to align international teams on brand strategy.

Requirements

• Attention to Detail: Meticulous eye for quality, ensuring flawless execution across all web pages, translated assets, and brand toolkits.
• Paid media channels : Experience and knowledge of Paid Social, Programmatic, Search/SEM, Digital Video ads and campaign execution across full-funnel media channels.
• Media & Agency Management: Experience (or strong foundational knowledge) in coordinating external media agencies, managing media timelines, and evaluating campaign ROI.
• Analytical Thinking: Ability to interpret web performance data and campaign analysis to make informed, data-driven decisions for future activations
• Creativity & Content Briefing: Ability to bring fresh, creative ideas to campaigns and write clear, high-quality briefs for design and translation agencies.
• Project & Timeline Management: Proven ability to manage complex, end-to-end launch timelines, coordinate cross-functional teams, and keep projects on schedule.
• Proactive Problem Solving: A self-starter mindset with the ability to independently identify project bottlenecks, propose solutions, and pivot strategies when required.
• Stakeholder & Agency Management: Excellent communication and presentation skills, with experience managing day-to-day relationships with external media agencies and global internal teams.

Benefits

• We ensure competitive salaries and benefits by using established benchmarking.
• We encourage healthy work-life balance supported by hybrid and flexible working policies.
• We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
• We like to celebrate our colleagues who make a real difference using our recognition platform.
• We also provide access to numerous services and platforms for all aspects of wellbeing .
• We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
• You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills.
• We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!