Marketing & Communications Program Lead, International - 18 Month FTC

London, UK (Unknown)

Salary Not AvailableMid LevelContract

Posted 21 hrs ago

Job Summary

Own and steer global marketing initiatives for AIG’s international commercial and personal lines, aligning campaigns, assets, and content with strategic goals across markets while driving standardised processes and ROI reporting.

  • Oversee international marketing programmes and cross-market asset deployment
  • Define and implement standard campaign processes and reporting
  • Coordinate with CUO, Distribution and LOB leaders to ensure consistent positioning

Job Description

Responsibilities

  • Lead international marketing programmes and projects to support the CMCO for AIG International Commercial and Global Personal.
  • Drive digital, product and proposition marketing related international initiatives, ensuring the efficient creation and deployment of assets across markets.
  • Define standard processes for channels and campaigns, including briefing, targeting and segmentation, tracking, and attribution/reporting, leveraging CRM and wider technology.
  • Oversee deployment and project alignment across marketing and communications technology, developing standard templates for platforms and reporting.
  • Manage international alignment and prioritisation of Marketing & Communications programmes alongside Chief Underwriting Officers (CUO), Distribution, and/or Line of Business (LOB) leaders, ensuring consistent positioning and messaging.
  • Lead product-related and knowledge/expert-led content programmes, ensuring alignment with AIG’s strategic goals.
  • Working with business leaders and stakeholders to drive projects forward.
  • Managing quarterly dashboard processes and attribution/ROI reporting to ensure consistency, effectiveness, and measurable impact.

Requirements

  • Marketing and/or communications qualification.
  • Proven experience in general marketing, marketing operations, and/or project/programme management, particularly in an international, complex organisation.
  • Strong digital marketing expertise, including campaign management, CRM utilisation, and data-driven decision-making.
  • Ability to develop and standardise marketing processes, ensuring efficiency and scalability.
  • Experience working across multiple business lines, aligning marketing initiatives with strategic priorities.
  • Collaborative mindset with strong stakeholder management skills, working effectively with both marketing and communications teams.
  • Analytical approach to tracking, reporting, and optimising marketing efforts.
  • Understanding of marketing principles, strategy, planning and delivering effectiveness.
  • Ability to manage a complex workload and work autonomously to tight deadlines.
  • Excellent stakeholder management and relationship building skills.

Benefits

  • At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.