Responsibilities

• Develop and present a structured Marketing Strategy & Development Plan aligned to pupil recruitment priorities
• Map and strengthen the full admissions journey (enquiry → visit → offer → acceptance)
• Identify growth opportunities at key entry points, particularly Nursery and Reception
• Monitor competitor positioning and recommend differentiation strategies
• Establish clear KPIs and provide termly impact reporting
• Contribute to long-term brand and sustainability planning
• Draft and distribute press releases celebrating school successes
• Build relationships with local media and journalists
• Engage with PR agents where appropriate to extend reach
• Ensure pupil achievements, events and milestones are widely communicated

Requirements

• Has experience managing social media (Instagram essential)
• Is confident drafting press releases and engaging with media
• Is organised, self-motivated and proactive
• Is comfortable working within a safeguarding-led environment
• Is a strong written communicator with excellent attention to detail
• Can think strategically as well as deliver practically

Preferred

• Experience developing marketing strategies
• PR or media engagement experience
• Video creation and editing skills
• Familiarity with website CMS platforms
• Experience within education or a community-focused organisation