Responsibilities

• Creatively communicate the GPAs story to key audiences, raising our profile.
• Day-to-day support of internal communications channels - digital newsletters and email bulletins, the GPA intranet – producing and agreeing content plans and delivering content.
• Shared duties with other similar role holder on metrics, video production and dashboards.
• Gather metrics and evaluation from channels and strategically use keywords and hashtags successfully to drive people to our digital content.
• Produce and support high-quality, audience-focussed content for key GPA announcements for internal audience and low/no cost campaigns - making use of creative content, partnerships and existing/emerging digital channels.
• Produce engaging video content.
• Support for internal events including event admin and live event support.
• Support to drive engagement with channels.

Requirements

• Able to demonstrate expertise and experience of creating engaging digital content and devising and delivering creative communications activity against measured objectives, outputs and outcomes; including experience of using social media analytic tools.
• Having ability to deliver communications to a diverse range of audiences and stakeholders across an organisation's remit, based on thorough understanding and insight for each audience group.
• Experience in video production or graphic design would be beneficial or ability to commission and lead.
• Have knowledge across all communication disciplines.
• Experience of helping to support events.
• Comfortable working to deadlines, prioritising multiple tasks and working as a team and in partnership with other team members and stakeholders.
• High quality design and written skills to create engaging digital content and impactful written content including blogs, case-studies, news articles and marketing content.
• Ability and willingness to travel to monthly face to face team meetings and other events when required.

Preferred

• Familiar with relevant social media platforms, such as Viva Engage and LinkedIn.
• Experience in helping to support events.
• Membership of a professional marketing or communications body and/or professional marketing qualification is desirable.
• Qualification in a communications discipline.

Benefits

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%