Responsibilities

• We are looking for a creative, hands-on Marketing and Communications Manager to take day-to-day ownership of Focus Birmingham's marketing and communications activity.
• This is a varied role where you will turn our organisational priorities into engaging, accessible and measurable communications that raise awareness of Focus Birmingham, our services and the difference we make.
• You will personally plan and deliver content across our website, social media, email communications, newsletters, campaigns, PR and promotional materials.
• You will develop engaging stories and case studies that showcase our impact, while ensuring content is accessible, inclusive and consistent with our brand and values.
• Working collaboratively with teams across Focus Birmingham, you will provide marketing and communications support for fundraising campaigns, recruitment, volunteering, service referrals, partnerships and community engagement.
• You will manage our communications and campaign calendar, helping to coordinate activity across the organisation and ensuring priorities are delivered effectively.
• You will also lead routine PR activity, identify media opportunities and build positive relationships with local media and community partners.
• Using website, social media, email and campaign analytics, you will monitor performance, understand what is working and use audience insight to continually improve our approach.
• You will provide concise quarterly performance reporting and contribute communications evidence to wider organisational and governance reporting.
• The role will also oversee agreed marketing and campaign expenditure and coordinate external suppliers such as designers, printers and agencies where required.

Requirements

• Practical experience working in marketing, communications or digital content
• Experience planning and delivering campaigns across multiple channels
• Strong writing, editing and storytelling skills, with the ability to create engaging content for different audiences
• Experience managing website content, social media and digital communications
• Good knowledge of digital marketing, including email marketing, SEO and online engagement
• Experience using analytics and campaign data to measure performance and improve activity
• An understanding of accessible and inclusive communications, brand management, consent and GDPR
• Strong organisational and project management skills, with the ability to manage competing priorities
• The ability to work independently while building effective relationships with colleagues, stakeholders and external partners

Preferred

• A relevant marketing, communications, digital marketing or PR qualification
• Experience within the charity, health, disability or social care sector
• Experience supporting fundraising, recruitment, volunteering, supporter engagement or service campaigns
• Experience creating or commissioning photography, video or graphic design content
• Experience supporting or coordinating volunteers, interns or placements

Benefits

• 26 days holiday + bank holidays
• 5% employer pension contribution
• 24/7 Virtual GP Service
• Online Physiotherapy
• Employee Assistance Programme
• Mental Health First Aider Support
• Wellbeing App
• Health Cash Plan
• Enhanced Family Leave Pay
• Learning & Development Opportunities