Responsibilities

• Adapt and implement the annual marketing communications strategies set by the Senior Marketing Communications Manager for PT industries, into a European activation plan with clear lead generation targets.
• Execute the regional plan across existing and new communication channels along the customer journey, and flag European market insights that should shape the next global planning cycle.
• Localize and extend the global marketing content strategy for European audiences, supporting target industry and thought leadership positioning that drives regional demand.
• Source regional proof points and customer stories, test material efficacy in market, and report results against agreed metrics.
• Bring new and emerging content ideas forward to the Senior Marketing Communications Manager where they can strengthen the wider plan.
• Existing content types may include webinars, expert interviews, sell sheets, web content, interactive tools, videos, and partnering with the digital manager to determine best strategy for paid social media.
• Serve as the regional marketing communications expert and advisor for Europe, partnering with the global Product Management team and regional commercial team; add value to campaigns through data- and fact-driven channel and message recommendations suited to European buyers.
• Leverage global Product Management and campaign deliverables to identify the best channels and mediums to reach regional target audiences, and champion best practices for those channels.
• Identify complex, customer-facing issues surfacing in European markets and advise regional leadership and the Senior Marketing Communications Manager; support customer communications and change management strategies in region, ensuring messaging stays consistent with the global position.
• Participate in cross-functional teams within Ecolab, representing the European perspective and spotting opportunities to link communications efforts across programs or businesses so regional resources are used to optimize reach and impact.

Requirements

• Bachelor’s degree minimum.
• Minimum of 5 years of relevant experience.
• Skills: digital marketing, content creation, product launches, analytics, measurement & optimization, demand generation, lead nurture, customer communications, change management, project and budget management, marketing communication planning and execution.
• Fluent in English.
• Ability and willingness to travel within Europe and occasionally to the U.S. as required.

Preferred

• Experience within Purification Technologies or relevant industrial markets such as power, water treatment, PFAS removal, critical minerals, food & beverage, chemical processing, microelectronics, Life Sciences, pharmaceutical manufacturing, biotechnology, medical device, healthcare, cleanroom, contamination control or other regulated industries.
• Experience marketing technical products, purification technologies, capital equipment, instrumentation, automation solutions or other complex equipment-based offerings.
• Knowledge of purification technologies, contamination control, bio-decontamination, aseptic processing, cleanroom operations or GMP-regulated environments.
• Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills.
• Ability to communicate effectively with all levels of the organization.
• Demonstrated initiative and leadership skills, including translating strategy into regional plans, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and a proven track record of results.
• Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential.
• Must have demonstrated initiative and ability to work independently and handle multiple tasks.