Marketing & Communications Manager

Lancaster, Lancashire, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own brand and communications strategy across fundraising and services, including budget, governance, and media, with a focus on accessibility and cross-team coordination.

  • Marketing Planning and Budgeting: develop and propose the annual plan and budget across the organisation.
  • Brand Guardian and Content Governance: ensure consistent tone, accessibility, and branding across all materials.
  • Media Relations and Content Ops: write press materials, manage media inquiries, and coordinate campaigns with stakeholders.

Job Description

Responsibilities

  • Work with the Head of Fundraising and Marketing to develop and deliver a marketing and communications plan supporting all areas of the organisation, including services, centres, fundraising and events.
  • Prepare proposals for the annual marketing budget.
  • Monitor and evaluate marketing activity against agreed objectives and strategy.
  • Support the implementation and execution of the organisation’s marketing strategy.
  • Manage the Marketing Job List, coordinating the creation and delivery of current and upcoming marketing activity.
  • Develop and maintain a portfolio of branded assets and promotional materials for use across the organisation.
  • Act as a brand guardian, ensuring all internal and external communications adhere to branding guidelines.
  • Advise colleagues on branding requirements and best practice where required.
  • Ensure all communications reflect the organisation’s mission, vision, values and tone of voice.
  • Ensure all newly created content is accessible and compliant with the organisation’s accessibility standards.

Requirements

  • Proven experience in a marketing, communications or public relations role
  • Excellent written and verbal communication skills
  • Strong copywriting, editing and proofreading abilities
  • Experience managing websites, digital content and social media platforms
  • Knowledge of SEO, email marketing and analytics tools
  • Strong organisational skills with the ability to manage multiple projects and deadlines
  • Excellent IT skills, including Microsoft Office and digital marketing platforms
  • Ability to work independently and collaboratively within a team environment
  • Strong attention to detail
  • Experience managing external suppliers and stakeholders

Preferred

  • Experience working within the charity or healthcare sector
  • Knowledge of accessibility standards and inclusive communications
  • Experience using CMS platforms, Mailchimp and Google Analytics
  • Graphic design or multimedia content creation experience
  • Understanding of media relations and public affairs
  • Full UK driving licence with access to a vehicle

Benefits

  • Additional leave
  • Bereavement leave
  • Casual dress
  • Company pension
  • Enhanced paternity leave
  • Free parking
  • Health & wellbeing programme
  • Life insurance
  • On-site parking
  • Sick pay