Marketing & Campaigns Manager

Farnham, Bracknell Forest, UK (On-site)

£32K/yr – £35K/yrMid LevelFull time

Posted 7 days ago

Job Summary

Own UCASU's communications strategy and campaigns, leading content creation, brand development and direct student engagement across channels.

  • Lead development of communications and campaigns that support strategic goals.
  • Manage student content creators, volunteers and budgets to deliver high-quality outputs.
  • Build relationships with University colleagues and external partners to maximise reach and impact.

Job Description

Responsibilities

  • Lead the development and delivery of UCASU's communications, marketing and campaigns activity, in support of our Strategic Direction and Annual Operating Plan.
  • Lead organisational campaigns and support student-led and Officer-led campaigns that reflect student priorities and drive positive change.
  • Champion a community amplification approach, putting student voices, achievements, creativity and experiences at the heart of our channels.
  • Engage directly with students through outreach, working with Community Organisers to gather stories, feedback and insight that reflect lived experience.
  • Lead the creation, coordination and commissioning of accessible, inclusive written, visual and digital content that reflects UCASU's values.
  • Develop live briefs, creative projects and portfolio-building opportunities for students, and curate their work with guidance and feedback to keep quality high.
  • Lead the ongoing development of UCASU's brand, including templates and tools that help staff, Officers and student leaders communicate confidently.
  • Build effective relationships with University colleagues and external partners, including UCA's Central Communications Team, to maximise reach and impact.
  • Lead the management and development of UCASU's social media, website and email, exploring new channels and online communities.
  • Monitor engagement and campaign data, and produce reports, dashboards and impact stories that inform decisions and show UCASU's value.

Requirements

  • Developing and delivering communications, campaigns or engagement activity, ideally in a marketing, communications or campaigns role.
  • Supporting or facilitating campaigns, engagement initiatives or community activity, and using communications to drive participation.
  • Creating content across a range of channels and platforms, drawing on strong writing and storytelling skills.
  • Using digital communication platforms and tools, ideally including social media, website management and email marketing.
  • Designing visual communications materials, ideally using Canva, Adobe Creative Cloud or similar software.
  • You will also bring strong communication, relationship-building, project management and organisational skills, alongside a commitment to inclusion, accessibility and community-building.
  • Photography, videography or content production (desirable).
  • Building positive, collaborative relationships with a wide range of people and stakeholders.
  • Coordinating projects and managing competing priorities in a dynamic, changing environment.
  • Monitoring activity, evaluating impact and using insight to inform decision-making.

Preferred

  • Photography, videography or content production (desirable).
  • Working in or with the creative higher education sector (desirable).

Benefits

  • 25 days’ annual leave , plus bank holidays
  • Up to 2 weeks’ additional paid time off during our winter office closure
  • An additional day off for your birthday
  • Enhanced Maternity and Partner Leave
  • 4% employer pension contribution
  • 5 wellbeing days each year
  • 5 professional development days each year
  • Opportunities for professional development and learning, including attendance at conferences
  • The opportunity to work closely with Elected Officers, Senior Union staff and University colleagues, developing experience and skills for future senior leadership roles
University for the Creative Arts Students' Union logo

University for the Creative Arts Students' Union

We are a multi-award-winning Students' Union:NUS Small & Specialist Union of the YearNUS Disabled Students HE Union of the YearGreen Impact Excellent 18/19 & 19/20Our vision is to be recognised as the heart of the student experience at UCA, enabling our members to make a positive impact on the world around them.We will do this by delivering on our Aims:: Students owning their experience :We will amplify the student voice at every opportunity to cultivate an inclusive and transformative learning experience.: Developing our members :We will provide every member with opportunities that develop them as individuals and creatives, prepared and excited for their futures.: Community and wellbeing :We will foster a sense of belonging within our members and an environment of empowerment, collaboration, and support.: Relevant and trusted :We will be viewed as relevant and trustworthy by every member, playing an active and diverse role in their lives.: Change the world :We will enable and inspire our members to make a positive impact on the creative industries and the world around them.Everything we do should and will align to our values:Shaped by students | Empathy | Sustainable | Radical | VibrantLiving by our values we will make sure that we act in the best interests of students while considering how we impact others and our collective future. Students will direct what we do, striving for better and doing exciting things.

Founded in 1972
Heath End, Lower Bourne, Badshot Lea, Farnham, Wrecclesham, Runfold, The Bourne, Hale, England, GBR
23 employees (6 in marketing)

Salaries

Posted range

£32K/yr – £35K/yr

Taken straight from the job posting.

See all University for the Creative Arts Students' Union salaries

Marketing Team

Marketing Team Size
3 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
39.6%
Direct
27.4%
Referral
9.3%
Social
6.7%
Paid
7.4%

Headcount Trend

Current headcount: ~23
University for the Creative Arts Students' Union logo

Marketing & Campaigns Manager

University for the Creative Arts Students' Union · Farnham, Bracknell Forest, UK · On-site