Responsibilities

• The Marketing Campaigns Officer / Marketing Campaigns Assistant will report directly to the Marketing Campaigns Manager and is responsible for development and delivery of marketing campaigns that are core to the University’s marketing and student recruitment strategy. The successful candidate will work across digital and traditional media.
• Lead on delivery of campaigns and projects, including being involved in the planning, creating assets, crafting messaging.
• Track, monitor and analyse campaign progress and effectiveness – producing reports (including budget and KPI tracking information) with recommendations.
• Contribute innovative and creative ideas for campaigns, messaging and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with a range of stakeholders, including external partners such as creative and media booking agencies, UCAS, IDP and other educational partners, and internal colleagues across departments.
• Undertake market research to remain abreast of prospective student interests, market trends, competitor performance etc. Utilising this research in campaign planning and marketing ideas.
• Ensure the University’s brand is consistent across all marketing collateral.
• On occasion, represent the University at external and internal events including open days, UCAS exhibitions, Eisteddfod Genedlaethol etc. This could require national and international travel, and overnight stays.
• Be an enthusiastic and committed member of the team, willing to support colleagues across the department during peak times, including occasionally undertaking evening and weekend work.

Requirements

• Educated to degree level or equivalent experience.
• Demonstrable evidence of experience working in a marketing/communications role across traditional and digital media.
• An understanding of CRM systems and their use in lead nurturing and conversion.
• Experience of successfully managing numerous marketing campaigns or projects simultaneously.
• Experience of undertaking and utilising market research to inform marketing or campaign planning.
• Experience of tracking, analysing and reporting on marketing media performance, including making recommendations on future improvements.
• An understanding of the importance of brand identity, consistency and management.
• Willingness and ability to work flexibly: you may be required to travel nationally, working away from home. Weekend and evening work will be required.
• Highly developed written and oral communication skills in both English and Welsh. Welsh ability should be at level C1.
• Educated to degree level or equivalent experience.

Preferred

• Professional Marketing or Communications related qualification.
• Experience of working in the Higher Education sector.
• Experience of working with a CRM system.
• Oral (spoken) and Written Welsh Level C2.*
• Familiarity with the Higher Education sector.
• Oral (spoken) and Written Welsh Level C2.*

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave