Marketing for a Boutique Fashion Brand at Shibumi | Stroud, Gloucestershire, UK | £16/hr – £25/hr

Shibumi

Marketing for a Boutique Fashion Brand

Stroud, Gloucestershire, UK (On-site)

£16/hr – £25/hrMid Level5+ years expPart time

Posted 4 weeks ago

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Job Summary

Own the end-to-end marketing engine for a premium fashion brand, from brand resonance to repeat purchase, with channel ownership and data-driven optimization.

Own the marketing strategy and complete customer journey, from discovery to loyalty, across paid, email, content and on-site experiences.
Lead the annual calendar and product launch cadence, coordinating campaigns and seasonal activity with clear KPI focus.
Drive ROI/ROAS through iterative testing on Facebook/IG, Pinterest, email flows in Klaviyo, and on-site conversions, using GA4 and Shopify data to inform decisions.

Job Description

Responsibilities

Develop and implement Shibumi's overall marketing strategy.
Own and continually improve the complete customer journey, from first brand discovery through to repeat purchase and customer loyalty.
Plan and manage the annual marketing calendar, including product launches, campaigns and seasonal activity.
Create, manage and optimise Facebook and Instagram advertising campaigns to drive customer acquisition, brand awareness and sales.
Building and optimise beautiful Pinterest boards for marketing.
Monitor advertising performance, continually testing audiences, creative and messaging to maximise return on investment (ROI) and return on ad spend (ROAS).
Manage Klaviyo email marketing, including campaigns, automated flows, segmentation and customer retention.
Manage Shopify website content, merchandising and conversion optimisation.
Develop SEO, blog content and organic website traffic.
Analyse marketing performance using Shopify, GA4, Klaviyo and Meta reporting.

Requirements

Bachelor's (required)
Marketing: 5 years (required)
Experience working with fashion, lifestyle or premium e-commerce brands.
Excellent copywriting and communication skills, with the ability to write compelling emails, blogs and marketing content that reflects the Shibumi brand.
A strong understanding of luxury branding, customer behaviour and the complete customer journey.
An excellent eye for style, aesthetics and visual storytelling.
Strong use of Photoshop / Lightroom / Adobe Suite
Strong experience managing and optimising Facebook and Instagram advertising campaigns.
Experience using Shopify, Klaviyo, Google Analytics (GA4) and Meta Ads Manager.
A highly analytical mindset, with confidence interpreting data and making commercially driven decisions.
Experience setting KPIs, measuring performance and reporting on marketing results.

Benefits

Free parking

Shibumi

4.6 Glassdoor

The Shibumi Strategic Portfolio Management (SPM) Platform enables business leaders to deliver continuous business value through;> An industry-leading platform for strategy execution> A real-time decision support system> Strategy-to-execution alignment and adaptationShibumi reduces the need for time-consuming manual effort compiling status, impact and results and helps get teams back to their most important job – executing. Shibumi helps teams stop spending the majority of their week in meetings and accelerate their actions with a focus on measurable results. Learn more how about how organizations are successfully using Shibumi to track and manage their key initiatives and deliver the results their stakeholders expect at http://www.shibumi.com.

Founded in 2012

Norwalk, Connecticut, USA

166 employees (11 in marketing)

www.shibumi.com

89% recommend to a friend

94% CEO approval