Responsibilities

• Work with channel owners, marketing managers and department heads to deliver insight and performance analysis that supports optimisation and decision-making across marketing activities.
• Support and enhance measurement approaches, advising stakeholders on frameworks that improve performance understanding and align with business and marketing objectives.
• Deliver regular reporting and analysis that provides clear visibility of performance and supports decision-making, including outputs used by senior leadership audience
• Design and improve self-service solutions, delivering scalable data visualisation and dashboarding to reduce reliance on manual reporting.
• Act as a key resource for data interpretation, supporting and upskilling stakeholders in analytics tools and best practice.
• Optimise marketing systems to improve data capture and usability, including Google Analytics, GTM, Power BI and Infinity.
• Encourage adoption of tools and best practice, facilitating self-service where possible.
• Contribute to the development, optimisation and day-to-day usage of marketing datasets, improving accessibility, reliability and efficiency.
• Identify and resolve data anomalies, improving data quality
• Evolve measurement approaches and measurement frameworks, including KPIs, to improve understanding of marketing performance and support business objectives.

Requirements

• Strong analytical and quantitative skills, with the ability to apply appropriate statistical and analytical techniques to business problems
• Advanced experience working with large and complex datasets, including data transformation and optimisation
• Experience applying a range of analytical methodologies, selecting appropriate approaches to answer business questions
• Data Visualisation e.g. Tableau, Power BI
• Exceptional problem-solving skills, with the ability to structure complex problems and design robust analytical approaches
• Ability to communicate complex analytical findings and recommendations clearly to stakeholders
• Ability to guide others and promote analytical best practice
• Highly organised & logical approach to managing workloads and deadlines

Preferred

• Demonstrable experience (execution or analysis) of GA 360, AdWords, Email/CRM (Salesforce) and SEO
• Cloud platforms e.g. GCP, AWS Azure
• Strong SQL skills and experience querying and transforming data

Benefits

• Holiday - 25 days rising to 30 days with length of service
• A day off for your birthday
• A day off for volunteering to support a charity, local support group or community work of your choice
• Access to Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
• Enhanced family leave & pension scheme
• Life insurance
• Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
• Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
• Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers