Marketing Account Director at Rocket SaaS | UK | £60K/yr – £70K/yr

Marketing Account Director

UK (Hybrid)

£60K/yr – £70K/yrSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own multi-channel demand gen for SaaS clients, shaping ICP, segmentation, content pillars, and high-converting ad funnels while guiding a small team and direct client reporting.

Growth Infrastructure: Set up ICP targeting, audience segments, and attribution to drive scalable lead gen.
Demand Generation: Build retargeting funnels across Google, LinkedIn, and Meta and craft compelling ad copy.
Content & Creative Execution: Define content pillars, lead magnets, landing pages, and CRO briefs with the team.

Job Description

Responsibilities

Taking on SaaS clients who are typically struggling with lead gen and/or GTM. You must have the experience and ability to develop a multi-layered marketing strategy to facilitate their growth.
Market research and competitor analysis
Identifying the ideal customer profile
Targeting and audience segmentation
Deciding on content pillars
Mapping out a multi-layered retargeting ad funnel via Google Ads, LinkedIn Ads, and Meta Ads
Writing ad copy and ad creative briefs that result in high-converting LinkedIn ads
Managing your team of: Marketing Exec, Ads manager, Designer, Developer, Content expert
Creative ideas for lead magnet campaigns
Website optimisations and landing page briefs

Requirements

Experience working for a SaaS/Tech client or agency
At least 3 years of experience working in marketing
Experience managing LinkedIn ad campaigns
Proven successful content marketing campaign experience
A creative and strategic mind
Excellent communication skills
Excellent project management skills
Data attribution knowledge
Analytical and multitasking skills

Benefits

Remote - if located outside of London
Stunning WeWork London office location
Free tea, coffee, and beer at the office
Quarterly bonuses based on client success
Quarterly staff parties
Monthly team quiz with cash prizes
Career growth opportunities, as we are on a mission to scale

Rocket SaaS

SaaS marketing strategy and execution team for B2B brands with limited in-house resources. Are you struggling to generate SaaS leads? Partner with a team of proven SaaS marketing experts. A full suite of SaaS marketing services to propel your brand awareness & generate leads, all on a rolling monthly plan. - Demand Gen marketing strategy- Content creation- Google PPC, LinkedIn Ads and Meta Ads- SEO and AI-Search- High-converting landing pages and CRO

Founded in 2021

London, England, GBR

57 employees (27 in marketing)

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