Responsibilities

• Own product positioning, messaging, and value propositions across ICPs and regions, ensuring clarity and competitive differentiation.
• Lead go-to-market strategies for all launches, defining objectives, channels, KPIs, and commercial impact.
• Drive the launch moment end-to-end, partnering with Product, Growth, Brand & Content, and Sales to ensure alignment and execution excellence.
• Define and manage the structured campaign handover to Customer Marketing, enabling sustained lifecycle adoption and expansion post-launch.
• Develop high-impact sales and customer enablement assets (pitch narratives, battlecards, demo messaging, objection handling).
• Measure and optimise launch performance, tracking adoption, activation, pipeline influence, win rate uplift, and expansion revenue.
• Lead and develop a high-performing product marketing team motivating and inspiring your team to reach and exceed all set targets and KPIs
• Coach team members in best practices, fostering a culture of continuous development
• Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations
• Maintain a trusting, collaborative environment, enabling the team to thrive

Requirements

• 8+ years’ experience in B2B SaaS growth, demand generation or performance marketing
• Demonstrable track record of delivering pipeline and revenue growth across multiple regions
• Strong commercial acumen with deep understanding of CAC, LTV, attribution and funnel optimisation
• Proven leadership experience managing and developing high-performing teams
• Ability to collaborate and coordinate work with multiple departments and regional stakeholders
• Highly analytical, structured and detail-focused in approach
• Confident communicator, able to influence senior stakeholders and regional leaders
• Thrives in fast-paced environments and motivated by ambitious growth targets
• Self-managing, proactive and accountable
• Strong independent decision-making, analysis and problem-solving skills