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43:["$","svg",null,{"ref":"$undefined","xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-search h-4.5 w-4.5 shrink-0 text-gray-400","aria-hidden":"true","children":[["$","path","14j7rj",{"d":"m21 21-4.34-4.34"}],["$","circle","4ej97u",{"cx":"11","cy":"11","r":"8"}],"$undefined"]}] 44:["$","span",null,{"className":"sr-only","children":"Search jobs"}] 45:["$","input",null,{"name":"search","type":"search","defaultValue":"","placeholder":"Job title or keyword","className":"h-12 w-full bg-transparent text-sm text-gray-900 outline-none md:h-14 md:text-base placeholder:text-gray-400"}] 46:["$","div",null,{"className":"flex items-center pr-2 md:pr-3","children":["$","button",null,{"type":"submit","aria-label":"Search","className":"flex h-9 items-center justify-center rounded-full bg-emerald-600 text-sm font-medium text-white transition-colors hover:bg-emerald-700 md:h-10 px-4","children":"Search"}]}] 4b:T1ca1,ABOUT US Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers . We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually. United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. California Privacy Notice Beware job scams! IPSY recruiters only use @ ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com . About the Role: IPSY is looking for a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. This role owns the measurement framework, the team, and the operating model that make personalized member engagement work. You'll define the engagement strategy and the segmentation approach behind it, build the measurement infrastructure to prove CRM's value to the business, and lead a team that includes the loyalty program, email, mobile, site marketing, retention, win-back strategies, and supporting specialists. This is a leadership role. You set the targets, the operating model, and the culture. The right person is a strategist and a leader who knows MarTech well and can serve as a coach and player. You've built measurement programs that proved CRM's contribution to the business. You've earned credibility for CRM teams in companies where the channel was undervalued. You want to do it again. IPSY has a great deal of first-party data, a loyal member base, and a real opportunity to build one of the best lifecycle marketing programs in the beauty industry. This role will shape what that looks like. This position reports to the Chief Marketing Officer and is ideally hybrid from Santa Monica, CA or Pembroke Pines, FL, OR can be fully remote for the right fit. What You’ll Be Doing: Strategy and Vision - Define the member engagement strategy: how member journeys map to channels, what role each channel plays, and how contact strategy evolves as the business grows. Channels include email, push, SMS, site/app, direct mail and more. - Own the member segmentation framework: who the audiences are, how they're built, what triggers movement between segments. Make sure it's applied consistently across campaigns, product, and CRM programs. - Set the vision for IPSY's loyalty program, including the ongoing evolution of IPSY Rewards, in partnership with the Senior Director and relevant team leads. Measurement and Business Ownership - Own Lifecycle Marketing’s measurement framework: define what the org measures against, guide holdout and attribution infrastructure, and establish the reporting that proves CRM's contribution to the business. - Own Lifecycle Marketing’s financial narrative, budget, and performance targets. Represent the function's business case at the leadership level. - Build a team and grow a culture that tests, measures, and learns from results rather than just reporting them. Team and Organization - Build and lead the lifecycle marketing org. Define the team structure, shape the Director role, and make headcount and capability cases as the program matures. - Drive the team's operating culture: Put the consumer at the center of everything we do, consistently learn through smart testing strategies, and be data-driven in all recommendations and decisions. Technology and Architecture - Own the architecture vision for the MarTech stack: what the technology needs to do, whether current tools (Iterable, Segment) are the right long-term answer, and what scalable infrastructure looks like. Cross-Functional Leadership - Represent lifecycle marketing at the leadership table. Negotiate priorities with peer leaders across Growth, Product, Finance, Engineering, Data Analytics, Creative, and Merchandising. - Own the boundary with Acquisition/Growth: define where acquisition ends and lifecycle begins, and make sure hand-offs between the two are clean. What We Are Looking For: - 15+ years in lifecycle, CRM, or engagement marketing, with increasing leadership scope. Experience in subscription, paid membership, or DTC ecommerce strongly preferred. - Track record of building measurement frameworks that proved CRM's value to the business: revenue attribution, holdout testing, incrementality, or whatever the right model was for that business. - Experience earning credibility for CRM in companies where the channel was undervalued or under-measured. - Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools, data pipelines. You've led architecture evaluations and know how to ask the right questions even when you're not the one configuring the tools. - Experience building and scaling lifecycle marketing teams: org design, hiring, developing senior ICs and people managers. - Significant loyalty program experience: launching, scaling, or materially improving a loyalty or rewards program. - Strong cross-functional operator. You've negotiated priorities with peer leaders and represented your function's interests at the leadership level. What We Offer: - Competitive base salary & bonus program - Medical, dental & vision insurance - 401(k) plan with company match - Paid Time Off - Work from home flexibility - Free IPSY Extra subscription - Learning & development programs EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice. #LI-SB #LI-Remote Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills. Salary Range: $225,000 — $275,000 USD4c:Td3b,

Responsibilities

Define the member engagement strategy: how member journeys map to channels, what role each channel plays, and how contact strategy evolves as the business grows. Channels include email, push, SMS, site/app, direct mail and more.
Own the member segmentation framework: who the audiences are, how they're built, what triggers movement between segments. Make sure it's applied consistently across campaigns, product, and CRM programs.
Set the vision for IPSY's loyalty program, including the ongoing evolution of IPSY Rewards, in partnership with the Senior Director and relevant team leads.
Own Lifecycle Marketing’s measurement framework: define what the org measures against, guide holdout and attribution infrastructure, and establish the reporting that proves CRM's contribution to the business.
Own Lifecycle Marketing’s financial narrative, budget, and performance targets. Represent the function's business case at the leadership level.
Build a team and grow a culture that tests, measures, and learns from results rather than just reporting them.
Build and lead the lifecycle marketing org. Define the team structure, shape the Director role, and make headcount and capability cases as the program matures.
Drive the team's operating culture: Put the consumer at the center of everything we do, consistently learn through smart testing strategies, and be data-driven in all recommendations and decisions.
Own the architecture vision for the MarTech stack: what the technology needs to do, whether current tools (Iterable, Segment) are the right long-term answer, and what scalable infrastructure looks like.
Represent lifecycle marketing at the leadership table. Negotiate priorities with peer leaders across Growth, Product, Finance, Engineering, Data Analytics, Creative, and Merchandising.

Requirements

15+ years in lifecycle, CRM, or engagement marketing, with increasing leadership scope. Experience in subscription, paid membership, or DTC ecommerce strongly preferred.
Track record of building measurement frameworks that proved CRM's value to the business: revenue attribution, holdout testing, incrementality, or whatever the right model was for that business.
Experience earning credibility for CRM in companies where the channel was undervalued or under-measured.
Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools, data pipelines. You've led architecture evaluations and know how to ask the right questions even when you're not the one configuring the tools.
Experience building and scaling lifecycle marketing teams: org design, hiring, developing senior ICs and people managers.
Significant loyalty program experience: launching, scaling, or materially improving a loyalty or rewards program.
Strong cross-functional operator. You've negotiated priorities with peer leaders and represented your function's interests at the leadership level.

Benefits

Competitive base salary & bonus program
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs

4d:T406,IPSY is the industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other. Our portfolio includes IPSY Original (our sample-size subscription), IPSY Extra (our full-size subscription), and IPSY Ultimate (our most premium full-size subscription). Powered by expert curation, product innovation, machine learning technology, and millions of member insights, we deliver highly personalized beauty experiences every month. To date, the IPSY community has generated more than 200 million product reviews, helping us make discovery smarter and more authentic. Whether you’re a beauty enthusiast or just starting your journey, IPSY is here to inspire everyone to express their unique beauty. Join us...because beauty is more fun here.Ready to join us as we empower people on their journey to self-expression and discovery? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands. https://www.ipsycorporate.com/careers47:["$","div",null,{"className":"flex-1 relative md:px-6 lg:px-10 xl:px-16","children":["$","div",null,{"className":"h-full flex max-w-[1200px] md:mx-auto","children":["$","div",null,{"className":"grid w-full grid-cols-1 gap-8 px-4 pb-12 md:px-0 lg:grid-cols-12","children":[["$","div",null,{"className":"flex min-w-0 flex-col gap-3 lg:col-span-8","children":[["$","p",null,{"data-slot":"text","className":"text-gray-600 dark:text-gray-300 text-surface-body leading-normal tracking-normal py-1.5","children":"2 jobs"}],["$","div",null,{"className":"flex flex-col gap-3","children":[["$","$L22","00527384-5a47-48ed-a36a-32c33568f5e8",{"href":"/jobs/vp-lifecycle-marketing-loyalty-ipsy-005273","target":"_blank","rel":"noopener","prefetch":false,"data-job-id":"00527384-5a47-48ed-a36a-32c33568f5e8","className":"block rounded-surface focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-emerald-600","children":[["$","$L4a",null,{"job":{"id":"00527384-5a47-48ed-a36a-32c33568f5e8","externalId":"2412055415","isActive":"$undefined","expiredAt":null,"slug":"vp-lifecycle-marketing-loyalty-ipsy-005273","title":"VP, Lifecycle Marketing and Loyalty","company":{"name":"IPSY","id":"7d1b7a92-8ad2-4393-aa55-4b04199aecf2","slug":"ipsy","logo":"https://gtyykqgsrkbjbjkkjsak.supabase.co/storage/v1/object/public/logos/companies/ipsy.jpg","url":null,"employees":617,"founded":2011,"type":"In-house","industry":"Beauty","industries":["Beauty","Cosmetics","E-Commerce"],"business_model":"Services","logoUpdatedAt":null,"updatedAt":null},"location":{"display":"USA","remote":true,"workArrangement":"remote","locations":[],"typedId":null,"tooltip":null,"typedKind":null,"typedName":null,"typedCountryCode":null,"typedSlug":"united-states","typedUrlPath":"united-states","hierarchyIds":null},"seniority":"Senior Level","experienceYears":15,"salary":{"min":225000,"max":275000,"currency":"USD","unit":"YEAR","display":"$$225K/yr – $275K/yr"},"estimatedSalary":null,"employment":{"types":["FULL_TIME"]},"dates":{"posted":"2026-10-13T19:11:20.000Z","postedRelative":"3 weeks ago","validThrough":null},"description":{"text":"$4b","html":"$4c"},"applyUrl":"https://job-boards.greenhouse.io/personalizedbeautydiscoveryincdbaipsy/jobs/5419782008","applyType":"ats","source":"ats","subcategory":"Lifecycle Marketing","subcategories":["Lifecycle Marketing","Loyalty"],"jobCategory":null,"isEasyApply":false,"companyProfile":{"id":"7d1b7a92-8ad2-4393-aa55-4b04199aecf2","name":"IPSY","slug":"ipsy","logo_url":"https://gtyykqgsrkbjbjkkjsak.supabase.co/storage/v1/object/public/logos/companies/ipsy.jpg","crunchbase_url":"https://crunchbase.com/organization/personalized-beauty-discovery","website":"http://www.ipsy.com","linkedin_identifier":null,"linkedin_url":"https://www.linkedin.com/company/ipsy","x_url":"http://twitter.com/ipsy","industry":"Beauty","type":"In-house","size":null,"headquarters_city":"Santa Monica","headquarters_state":"California","headquarters_country":"USA","description":"$4d","employee_count":617,"founded":2011,"business_model":"Services","industries":["Beauty","Cosmetics","E-Commerce"],"headcount_by_role":{"Legal":4,"Sales":14,"Finance":16,"Support":18,"Research":18,"Education":12,"Marketing":69,"Accounting":22,"Consulting":1,"Operations":98,"Purchasing":3,"Engineering":85,"Administrative":10,"Arts and Design":32,"Human Resources":12,"Entrepreneurship":9,"Quality Assurance":8,"Product Management":14,"Healthcare Services":3,"Business Development":34,"Information Technology":29,"Media and Communication":23,"Customer Success and Support":18,"Community and Social Services":13,"Program and Project Management":17,"Military and Protective Services":4}},"aiSummary":"

Own the member lifecycle and growth strategy, leading segmentation, channel engagement, loyalty program vision, measurement, budgeting, and team development across cross-functional partners.

Define end-to-end member journeys across channels
Lead measurement and CRM value storytelling
Build and scale the lifecycle marketing team

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Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function Marketing Job Sub Function Channel & Partner Marketing Job Category Professional All Job Posting Locations: Irvine, California, United States of America, Remote (US) Job Description About Vision Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech We are searching for the best talent for a Manager, Customer Loyalty & Engagement to join our J&J Vision team. This is a remote US position. Purpose The Manager, Customer Loyalty & Engagement is responsible for driving customer adoption, engagement, and long-term value realization across strategic customer loyalty initiatives. This role serves as the primary liaison between customers, field sales teams, and cross-functional partners to ensure successful onboarding, implementation, and ongoing customer engagement. The individual will partner closely with Sales, Marketing, Customer Experience, Professional Education, Operations, Digital, and Commercial Excellence teams to develop and execute customer-centric programs that strengthen customer relationships, increase program participation, and support business growth objectives. This is a highly collaborative, field-facing role that combines customer engagement, commercial strategy, program execution, and performance analytics to improve customer experience and drive measurable business impact. You Will Be Responsible For Customer Onboarding & Engagement - Lead onboarding and implementation activities for customer loyalty and engagement programs. - Serve as the primary customer-facing point of contact during implementation and adoption phases. - Develop and execute account-specific engagement plans that drive successful customer activation and utilization. - Partner with customers to identify needs, address barriers, and maximize program participation. - Deliver training, education, and support to ensure customers realize value from loyalty initiatives. Field Partnership & Sales Enablement - Act as a key liaison between customers and the field sales organization. - Partner with sales teams to support customer onboarding, engagement, and retention strategies. - Support field execution through customer-facing presentations, training programs, and business reviews. - Provide sales teams with tools, insights, and best practices that accelerate customer adoption and engagement. Customer Loyalty Program Management - Execute customer loyalty strategies and programs aligned to business objectives. - Monitor participation, engagement, and utilization metrics to evaluate program effectiveness. - Identify opportunities to enhance customer experience and strengthen customer loyalty. - Support development of new customer-facing offerings and engagement initiatives. Commercial Growth & Account Development - Partner with commercial teams to identify opportunities for increased customer participation and account growth. - Support business planning activities for targeted customer segments and key accounts. - Drive achievement of customer activation, engagement, utilization, and retention objectives. - Contribute to growth initiatives by identifying and supporting expansion opportunities within existing customer accounts. Customer Insights & Analytics - Gather and synthesize customer feedback, competitive intelligence, and market insights. - Analyze customer engagement and program performance metrics to identify trends and opportunities. - Translate customer insights into actionable recommendations for marketing, sales, and leadership teams. - Deliver regular performance reporting and business updates to key stakeholders. Cross-Functional Leadership - Collaborate with Marketing, Sales, Customer Experience, Professional Education, Operations, Finance, Legal, Compliance, and Digital teams to successfully execute customer programs. - Lead cross-functional initiatives that improve onboarding processes, customer experience, and program performance. - Ensure all customer engagement activities are conducted in alignment with company policies and compliance requirements. Qualifications Required - Bachelor's degree required. - 6+ years of experience in marketing, customer engagement, customer success, account management, sales enablement, commercial roles or related experience. - Demonstrated ability to build relationships and influence customers and internal stakeholders. - Strong project management and organizational skills. - Excellent communication, presentation, and facilitation skills. - Experience managing multiple initiatives and stakeholders simultaneously. - Ability to travel up to 30% as business needs require. Preferred - Ophthalmology, medical device, healthcare, pharmaceutical, or healthcare technology experience. - Experience supporting customer onboarding, loyalty, retention, or engagement programs. - Experience working closely with field sales organizations. - Strong analytical skills with the ability to leverage customer and business data to drive decisions. - Experience launching and scaling customer-facing programs or services. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource. Required Skills Communication, Customer Engagement, Project Management, Relationship Building Preferred Skills Customer Loyalty Program, Healthcare Business, Loyalty Marketing, Medical Device Sales, Ophthalmology The anticipated base pay range for this position is : $102,000.00 - $177,100.00 Additional Description For Pay Transparency Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). Benefits Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits55:Tcbb,

Responsibilities

Lead onboarding and implementation activities for customer loyalty and engagement programs.
Serve as the primary customer-facing point of contact during implementation and adoption phases.
Develop and execute account-specific engagement plans that drive successful customer activation and utilization.
Partner with customers to identify needs, address barriers, and maximize program participation.
Deliver training, education, and support to ensure customers realize value from loyalty initiatives.
Act as a key liaison between customers and the field sales organization.
Partner with sales teams to support customer onboarding, engagement, and retention strategies.
Support field execution through customer-facing presentations, training programs, and business reviews.
Provide sales teams with tools, insights, and best practices that accelerate customer adoption and engagement.
Execute customer loyalty strategies and programs aligned to business objectives.

Requirements

Bachelor's degree required.
6+ years of experience in marketing, customer engagement, customer success, account management, sales enablement, commercial roles or related experience.
Demonstrated ability to build relationships and influence customers and internal stakeholders.
Strong project management and organizational skills.
Excellent communication, presentation, and facilitation skills.
Experience managing multiple initiatives and stakeholders simultaneously.
Ability to travel up to 30% as business needs require.

Preferred

Ophthalmology, medical device, healthcare, pharmaceutical, or healthcare technology experience.
Experience supporting customer onboarding, loyalty, retention, or engagement programs.
Experience working closely with field sales organizations.
Strong analytical skills with the ability to leverage customer and business data to drive decisions.
Experience launching and scaling customer-facing programs or services.

Benefits

Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits

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Define end-to-end member journeys across channels
Lead measurement and CRM value storytelling
Build and scale the lifecycle marketing team

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Remote Loyalty jobs in the US

VP, Lifecycle Marketing and Loyalty

Manager, Customer Loyalty & Engagement | Remote US