Responsibilities

• City and suburb launches: adapt the UK launch playbook market by market, feeding ground level insight back so the playbook sharpens with every launch.
• Street team operations and build out: hire, train and manage brand ambassadors and flyering teams, own location selection, route planning, scripts, uniforms and quality.
• Demand and supply alignment: connect field activity with UK Sales to time activations around restaurant onboarding for ROI in month one.
• Guerrilla and local marketing: design and run unconventional activations including venue partnerships, community tie-ins, pop ups, local sponsorships and neighborhood stunts.
• In venue activation: partner with Sales to land EatClub in venue through giveaways, window decals, table talkers and launch night activations.
• Campaign surge mode: flex field intensity around national and seasonal moments so paid media and field amplify together in the same week.
• Performance reporting: establish a repeatable cadence tracking installs, first bookings, CAC and retention by suburb and activation type.
• Budget and supplier ownership: manage print vendors, field staff agencies, local partners and activation budgets on brand and on budget.