Responsibilities

• You’ll help design, deliver and manage campaigns, focusing on optimising their effectiveness with a focus on BAU delivery
• You’ll work with a wide range of stakeholders across the business to help prioritise requirements, and plan and deliver appropriate activities to enhance the customer journey across CRM
• You’ll identify appropriate events in the customer journeys to deliver relevant and engaging offers
• You’ll help manage basic data manipulation and measuring effectiveness of lifecycle campaigns across the agreed Key Performance Indicators
• You’ll work closely with stakeholders in marketing, brand and UX design
• You’ll operate within the required regulatory & legal standards to mitigate business risk
• You’ll always ensure compliance with company standards
• You’ll support in the achievement, tracking and reporting of KPIs
• You’ll develop self at every opportunity to ensure maximum contribution to role
• You’ll work with selected external partners and colleagues in the Customer team and across Commercial & Marketing to design and implement successful campaigns in line with brand guidelines and customer principles.

Requirements

• Data literacy skills, including confidence working with customer data, interpreting campaign performance and using insight to support decision-making
• Good communication skills, both verbal and written
• Has a mix of technical and creative flair, plus an analytical head
• Good time management, prioritisation and organisational skills
• Ability to think creatively and turn ideas from concept into reality
• An interest in customer engagement principles and best practices
• Presenting skills Strong attention to detail, with the ability to check work carefully and maintain accuracy across customer communications, data selections and campaign execution are desirable
• An understanding of digital technologies (with a specific focus on CRM)
• A passion for improving customer journeys and putting the customer at the centre of our website usability
• An understanding of viewing and interpreting data from dashboards

Preferred

• Some experience in an lifecycle/engagement marketing or CRM role is desirable.
• Experience utilising a CMS platform such as Dotdigital or Braze desirable.
• Experience in financial services preferable but not essential.
• Basic understanding of CRM systems (such as Dotdigital as well as social media channels) and working within a test and learn environment to enhance customer journeys desired but not essential.
• An understanding of working within an agile environment.