Lead SEO & Web Strategy Specialist - Volunteer

City of Edinburgh, Edinburgh, UK (Remote)

Salary Not AvailableIntern/New Grad3+ years expVolunteer

Posted 2 months ago

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Job Summary

Own and scale technical SEO across a dual-ecosystem platform, driving sustainable organic growth through architectural improvements, AI-assisted optimization, and empowering a UK franchise network with scalable playbooks.

  • Platform & Growth: Lead technical SEO architecture and cross-site optimization to boost organic visibility.
  • AI-Driven Efficiency: Apply enterprise AI to metadata, alt-text, and technical SEO to scale reach.
  • Community Enablement: Create simple UX/SEO playbooks for UK franchisees to build their digital presence.

Job Description

Responsibilities

  • Platform Performance & Growth: Take charge of the overarching technical SEO strategy across our dual digital ecosystem (a bespoke B2B WordPress platform and a B2C retail site).
  • AI-Enhanced Visibility: Utilise modern digital tools and enterprise AI to scale metadata, technical SEO, alt-text, and overall organic reach efficiently.
  • Network Digital Support: Create simple, accessible UX and SEO best-practice playbooks. These guides will empower our UK-wide network of independent, marginalized franchisees as they build their own digital presence.
  • Analytics & Strategy: Monitor organic traffic and engagement data to ensure our digital arm is successfully generating the commercial resources needed to fund our global projects.

Requirements

  • SEO & Web Optimisation (3+ Years Experience): You must have a strong professional background in technical SEO, organic growth strategy, and web optimization. You know how to improve site architecture, optimize metadata, and ensure digital platforms rank highly on search engines to drive sustainable traffic.
  • Analytics & Data-Driven Mindset: You should be highly proficient in tracking, analyzing, and reporting on web traffic and user behavior (using standard industry tools). You know how to use data to refine digital strategies, improve engagement, and ensure our platform is successfully acting as a funding engine.
  • UX & Accessibility Focus: You understand how to create seamless, accessible user experiences. You can translate complex technical SEO best practices into simple, easy-to-understand playbooks to empower our community advocates to build their own digital presence.
  • Autonomous & Tech-Forward: As a fully remote volunteer in a fast-moving social enterprise, you need to be a highly organized self-starter. We work in an agile, innovation-forward environment, so you should be comfortable collaborating asynchronously and utilizing modern digital tools and AI to scale your technical output efficiently.
  • Passion for Purpose-Driven Impact: You want your technical skills to mean something. You are excited by the prospect of coming in at the ground floor of a pioneering CIC, proving that digital brilliance and organic growth can be used to actively fund education, equality, and environmental regeneration in developing nations.