Responsibilities

• Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content
• Create content across the buyer’s journey that clearly communicates our value proposition and extends our thought leadership in the market
• Partner with sales enablement to deliver product-related updates, sales motions and training
• Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities
• In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipeline
• Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market
• Partner with product management to understand product strategy, market fit and how to position against competitive offerings

Requirements

• 4+ years of product marketing experience in cybersecurity, experience with Application Security preferred
• Proven ability to analyze complex situations and reach conclusions through fact-based decision making
• Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value
• Excellent storytelling skills with exemplary written and verbal communication abilities
• Ability to translate technical concepts into persuasive marketing content for diverse audiences
• Demonstrated ability to prove what is or isn’t working and adjust accordingly by setting targets and measuring KPIs
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• A drive to constantly optimize and improve, combined with a relentless focus on customer experience
• Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

Benefits

• At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.