Responsibilities

• Develop and execute SEM strategy across EMEA target regions, including Google Ads, Bing, and regional platforms
• Plan, launch, and optimize paid search (PPC) campaigns to drive traffic, conversions, and pipeline growth in EMEA key markets
• Manage and evolve EMEA social media channels (paid and organic), ensuring consistent messaging, engagement, and performance across platforms
• Oversee budget management, forecasting, and bid strategy across search programs to maximize ROI
• Conduct keyword research, localization, and competitive analysis tailored to EMEA markets
• Create, test, and optimize ad copy and landing page experiences, partnering with content and web teams
• Monitor campaign performance (CTR, CPC, conversion rate, pipeline contribution) and continuously optimize both search and social channel performance
• Deliver performance reporting and insights across digital channels to stakeholders
• Partner with regional field, content, and global awareness teams to align campaigns with GTM plans and business goals
• Ensure consistency between paid search, social programs, and broader campaign activations

Requirements

• 4–7+ years of experience in SEM / paid search / performance marketing with exposure to EMEA markets or multi-region campaign management
• Hands-on expertise with Google Ads, Bing Ads, and marketing analytics tools, with working knowledge of social media platforms (e.g., LinkedIn) for both paid and organic programs
• Proven experience managing integrated digital programs across search and social channels, with a strong focus on driving pipeline and measurable business outcomes
• Demonstrated ability to manage budgets, forecasting, and performance optimization across multiple campaigns and regions
• Strong analytical and data-driven mindset, with experience translating performance insights into optimization strategies and actionable recommendations
• Experience working across stakeholders, field teams, and global marketing functions, with the ability to localize campaigns while maintaining brand consistency
• Solid understanding of content, creative, and landing page optimization across both search and social channels
• Excellent communication and collaboration skills, with the ability to clearly present performance insights to both technical and non-technical audiences
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

Benefits

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