Responsibilities

• Amplify our customers’ success: Surface the stories our customers are already telling within support tickets, sales nominations, deal wins and win-loss interviews, and choose the few that deserve to become full stories. Ship marquee stories (blue-chip, video, event-ready), named case studies and quantified proof points that show DeepL's AI doing real work in real businesses.
• Put our customers on the world stage: Press interviews, webinars, keynotes and our Customer Advisory Board advocacy track. You recommend who speaks, agree the narrative with them in advance, and make each appearance count beyond the day itself..
• Put a real customer in front of every buyer: Sales and Customer Success come to you when a deal needs a reference. You'll know which customers will speak, what they'll speak about, and how recently each was asked. Sales enablement builds the seller tools - you supply the customers and the proof that goes inside them.
• Share stories while they still matter: Stories work hardest published alongside a launch, event or campaign they belong to. You own the run from interview to live asset, including the legal and brand engagement, and keep customer permissions current so nothing sits waiting.

Requirements

• Proven success in B2B marketing, over many years: customer marketing, content, comms or advocacy, with a track record of stories that engaged buyers and moved deals
• Bias for action: you're a self-starter who clears your own hurdles. You do not wait for a brief
• Automate before you escalate: when a step is slow, your instinct is to build a way round it. AI is already in your workflow, not on your list of things to try.
• Storytelling: genuine curiosity about a customer's business problem, and the instinct to find the narrative inside it
• Customer-facing polish: comfortable with customers from first discovery call through to launch
• Strategic judgement: you can map advocacy output to our priorities and back the stories that serve them
• Operational rigour: you have built the production, approvals and permissions process - and made it fast