7 weeks ago
Paid Social Media Strategist
MMGY Global
Overland Park, KS (Hybrid)Full time
Marketing jobs in Kansas
Marketing jobs in Kansas
Paid Social Media Strategist
Overland Park, KS (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 7 weeks ago
Job Summary
Own paid social strategy and execution for assigned accounts, shaping multi-channel plans and client-facing recommendations across platforms, audiences, testing, and measurement.
- Lead planning and development of paid social strategies aligned with client objectives
- Partner with analytics to establish KPIs and optimize performance
Job Description
Responsibilities
- Lead paid social planning across assigned accounts, translating client business objectives and integrated media strategies into actionable paid social recommendations.
- Develop paid social strategies and tactical plans across platforms, audiences, campaign objectives, placements, formats, investment levels, and measurement approaches.
- Determine the appropriate role of paid social within integrated media plans in partnership with client media leads and cross-channel planning teams.
- Develop and present paid social recommendations that clearly articulate the strategic rationale behind platform, audience, investment, and tactical decisions.
- Develop audience and targeting strategies using client data, platform capabilities, audience insights, historical performance, and media research.
- Partner with media and analytics teams to establish paid social KPIs and measurement approaches aligned with broader campaign and client objectives.
- Evaluate paid social platforms, products, targeting capabilities, and emerging opportunities and develop informed points of view and recommendations for clients.
- Develop strategic testing roadmaps across audiences, creative, placements, formats, platform capabilities, and campaign approaches.
- Apply learnings from campaign performance, media research, consumer behavior, and platform developments to evolve paid social strategies over time.
- Maintain advanced knowledge of the paid social landscape and translate relevant platform, technology, privacy, measurement, and consumer changes into implications and opportunities for client businesses.
Requirements
- 5+ years of experience in digital media, with significant experience in paid social strategy, planning, activation, and optimization.
- Advanced working knowledge of major paid social platforms, particularly Meta and TikTok, with experience across additional platforms such as Pinterest, LinkedIn, Snapchat, Reddit, and emerging social channels.
- Demonstrated experience translating client business and marketing objectives into paid social strategies, tactical plans, audience approaches, and investment recommendations.
- Strong understanding of digital media planning principles, audience strategy, campaign architecture, budget allocation, optimization, testing, measurement, and reporting.
- Experience developing and presenting paid social strategies, platform recommendations, performance insights, and points of view to clients and internal stakeholders.
Benefits
- MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy.
MMGY Global
3.5 Glassdoor
MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. Our communications practice is composed of multiple best-in-class brands including Travel Intelligence, TCI Research, Grifco, Hills Balfour, Lieb, MMGY, the company's flagship integrated marketing agency, Myriad, NJF, NextFactor, Origin and Wagstaff. Together, we represent more than 600 travel and tourism marketing experts across the globe.
Founded in 1981
Overland Park, Kansas, USA
446 employees (140 in marketing)
49% recommend to a friend
62% CEO approval
Marketing Team
Marketing Team Size
105 (24% of company)
Median Career Experience
10 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Dean Jacobberger
Vice President, International Marketing & Communications - Americas
At the company for 1 year 8 months
Derek Klaus
SVP, PR and Communications
At the company for 5 years
Whit B.
VP, Growth & Marketing
At the company for 4 years 2 months
Julie Averay Cuesta
Executive Vice President, International Marketing
At the company for 2 years 8 months
Traffic Signals
Monthly Visitors
8K
Traffic Source Mix
Search
39%
Direct
43%
Referral
9%
Social
7.3%
Paid
1.3%
Headcount Trend
Current headcount: ~446
News about MMGY Global
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.