Responsibilities

• Own paid social performance.
• You'll take day-to-day ownership of Meta, TikTok and Reddit, monitoring performance closely and making high-conviction decisions around budgets, launches, testing and optimisation.
• Turn data into decisions.
• You'll work with a high volume of performance data and signals, but your job won't simply be to report what happened. You'll identify what matters, understand why it's happening and turn that into clear actions for the business.
• Develop our creative strategy.
• You'll work closely with our Creative team to understand which concepts, messages, hooks and formats are driving performance. You'll turn those insights into creative briefs, help identify new testing opportunities and learn how to scale winning ideas.
• Build a tight creative-performance feedback loop.
• You'll help connect what we're seeing in the ad account with what we produce next, making sure performance insight continually improves the quality and effectiveness of our creative.
• Manage our platform relationships.
• You'll work directly with platform account managers and external partners across our wider performance channels, making sure we're getting the insight and support we need from them.

Requirements

• 18mths - 3 yrs of hands-on direct-response experience, with strong working knowledge of Meta.
• Highly analytical and naturally curious about what sits behind the numbers.
• Commercially minded - you're interested in business outcomes, not just platform metrics.
• Comfortable getting into the detail and making granular account decisions every day.
• An independent thinker who asks good questions rather than automatically accepting conventional best practice.
• Strong communicator who can explain what you're seeing, what you think it means and what you recommend doing about it.
• Organised and reliable - if you own something, people can trust that it will get done.
• Comfortable operating in a fast-moving environment where priorities and information can change quickly.
• Low ego and highly coachable.
• A self-starter who naturally looks for ways to improve things rather than waiting to be told what to do.