Responsibilities

• Assist with creating and managing Meta advertising campaigns across Facebook and Instagram.
• Assist with creating and managing Google Ads, including Search, Display and remarketing campaigns.
• Monitor advertising performance including CPL, CPA, ROAS, CTR and conversion rates.
• Help test different audiences, offers, creatives, headlines and advertising copy.
• Build and manage email marketing campaigns to prospects and existing customers.
• Help create automated email follow-up and nurture sequences.
• Assist with retargeting campaigns across multiple platforms.
• Work with the content team to identify and develop advertising creatives that convert.
• Help create and improve landing pages and lead-generation funnels.
• Carry out A/B testing across advertisements, emails and landing pages.

Requirements

• Has a genuine interest in digital marketing and advertising.
• Understands the basics of platforms such as Meta Ads and Google Ads, or is eager to learn them.
• Is comfortable working with numbers and analysing performance.
• Has strong attention to detail.
• Is confident using technology and learning new software.
• Can think both creatively and analytically.
• Is willing to test ideas, learn from results and continuously improve.
• Takes ownership rather than waiting to be told what to do.
• Understands that successful marketing is ultimately about generating profitable customers, not just likes, clicks and impressions.

Preferred

• Experience with Meta Ads Manager, Google Ads, Google Analytics, email marketing platforms, CRM systems or landing-page software would be beneficial but isn’t essential.