Responsibilities

• Back-catalogue marketing:
• Review sales and campaign performance across books and series
• Help identify titles suitable for promotion, relaunch, bundling or repositioning
• Investigate possible reasons for changes in performance
• Review product positioning, descriptions, imagery and customer journeys
• Identify relationships and progression paths between related books
• Help prioritise opportunities by likely value, effort and campaign readiness
• Maintain a forward catalogue-marketing calendar
• Prepare concise recommendations explaining what should be done and why
• You will initially make these decisions with the founder. As your knowledge and judgement develop, you will take increasing responsibility for an agreed section of the catalogue.

Requirements

• Practical experience creating, running or substantially contributing to Meta advertising campaigns
• Experience producing graphics and social-media content
• Ability to create or edit short-form video
• Strong written English and an ability to adapt copy for different channels
• Confidence interpreting basic advertising and social-media results
• Good spreadsheet and numerical skills
• Excellent organisation and attention to detail
• Professional communication and the ability to work constructively with authors and other contributors
• Reliability, initiative and self-organisation when working remotely
• Commercial curiosity and an interest in understanding why established products grow or decline

Preferred

• Amazon Ads or Amazon KDP
• Publishing, ecommerce or educational products
• Email-marketing platforms
• Google Analytics or comparable reporting tools
• Website content-management systems
• Landing pages and conversion optimisation
• SEO or marketplace keyword research
• Google, YouTube, TikTok or Pinterest advertising
• Adobe Creative Cloud
• Music education or instrumental tuition

Benefits

• Company pension
• Flexible schedule
• Work from home